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Jelly Belly candy gets the dispenser treatment

BY DSN STAFF

Now grabbing a handful of Jelly Belly candy is easier than ever.

The Fairfield, Calif.-based company unveiled its new line of candy dispensers that are designed for either large or small spaces. The complete dispenser lineup includes:

  • The Mr. Jelly Belly Factory Bean Machine Dispenser, which us modeled after the real-life candy making process, and holds 8-oz. of jelly beans. To use, consumers simply need to push the sliding lever and watch as Mr. Jelly Belly rotates to serve a scoop of the candy;
  • The Mr. Jelly Belly Standing Bean Machine Dispenser, which consumers can use by pulling down on Mr. Jelly Belly’s waving arm. It holds 5.7-oz. of jelly beans;
  • The Jelly Bean Petite Bean Machine Dispenser, which holds up to 7-oz. of jelly beans and fits in such areas as home offices, reception areas, kitchens and family rooms; and
  • The My Favorites Jelly Bean Dispenser, which comes with four chambers to dispense different variations of jelly beans. Each chamber holds up to 9.8-oz. of candy, for a total capacity of 39.2-oz.

Each of the company’s new dispensers will be available in the fall and sold year round. Further information on each of the products can be found on the brand’s website or social media channels.

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Hallmark’s Free Card Friday campaign reaches milestone

BY DSN STAFF

Hallmark has reached a major milestone in its Free Card Friday campaign.

The Kansas City, Mo.-based company announced that more than one million cards have now been picked up from its Gold Crown stores.

The campaign invites consumers to visit their local Hallmark Gold Crown store on Fridays and select a complimentary card from the Just Because line to send in an act of kindness, the company said.

“The success of our new Just Because card line and Free Card Friday validates the huge impact that the simple act of capturing your feelings within a greeting card can have on relationships,” Lindsey Roy, chief marketing officer of Hallmark Greetings, said. “We’re in the caring business, so whenever we’re able to see a program perform so well, we’re encouraged by the fact that it’s about so much more than numbers — it’s really about the connections and relationships that Hallmark cards help to strengthen.”

Originally slated to end on July 27, the company decided to extend Free Card Friday through Aug. 31. The Just Because collection features over 130 cards in categories that include friendship, love, thank you, encouragement, thinking of you, congrats and get well, and are priced at $2.99 each.

“The teams behind our Gold Crown stores passionately believe in helping put more care in the world and we’ve loved seeing new faces come in every Friday with a desire to do just that,” Jennifer Seyller, general manager and vice president of Hallmark Retail, said. “With the campaign continuing through the end of August, each week provides a new chance for consumers to stop by a Hallmark Gold Crown store, pick a card and put their feelings into words.”

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Pet owners prefer this retailer for shopping needs

BY DSN STAFF

It’s easy to assume that the top place to purchase products for pets would be one of the mass specialty retail stores geared towards dogs, cats and other animals that consumers would be likely to have as an additional household member. Though as the saying goes, things aren’t always how they seem.

According to data published by Packaged Facts’ new U.S. Pet Market Focus: Walmart as Competitor study, the retailer has been etching out the competition. The study also assesses the retailer’s pet products, services and focuses on omnichannel — online, in-store and aggregated — consumer purchasing trends over time.

Walmart’s pet-owning consumer base is quite larger than such major retailers as Target, Costco and Kroger, the study also reports.

When it comes to choosing the location to find the right products for their four-legged family members, consumers weigh pricing heavily, but also look at other such variables as convenience, brands and selection.

“Overall, Walmart enjoys impressive strength in shopper traffic/shopping trips, offering almost unbeatable one-store shopping convenience, making it possible for pet owners to pick up non-pet products, along with pet products of all stripes, in the same place,” David Sprinkle, Packaged Facts’ research director, said. “And pet product customers are clearly a growth engine for Walmart.”

Less relevant factors that influence spending habits are related to the retailer’s staff and in-store services. The ability to order online also makes less of an impact, the study states.

Packaged Facts also estimates that more than one-third of Walmart’s pet product purchasers report spending more from the retailer than a few years ago, while less than 10% report to spending less. About half are spending the same amount, with the Gen Z and millennial demographics citing that they are more likely to purchase from Walmart than a few years ago.

Further information on the study can be found on the company’s website.

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