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Huggies creates personalized diaper line

BY DSN STAFF

Parents or gift-givers can now customize Huggies diapers for the little one in their life.

The company, which is part of the Kimberly-Clark portfolio of brands, announced the launch of its first-ever customizable line, Huggies Made by You.

Containing five limited-edition collections, the line also allows for the customization of names, monograms and dates on the Neenah, Wis.-based company’s diapers.

“We know that a lot of thought goes into selecting the perfect gift for expectant parents reflective of the celebration of each unique baby,” Sara Young, general manager of Huggies, said. “Overwhelmingly, consumers express passion for personalization, and we’re thrilled to be offering Huggies Made by You to deliver a gift that’s as exciting to give as it is to open.”

Consumers can choose from the five limited-edition collections, which include:

  • Pattern Party, which features black and white graphics with pops of color;
  • Bright World, which contains fanciful color and playful prints;
  • Sweet Safari, which has tropical prints, animal patterns and hand-drawn silhouettes;
  • Little Hero, which contains sporty patterns, colors and designs; and
  • Mediterranean Mama, which has an easy-breezy look meshed with a vintage Riviera vibe-très chic.

Made by You is sold exclusively on Huggies’ website, with each custom order costing $75 and containing 28 premium diapers in size 1, or 8-to-14 lbs.

The company is encouraging those who purchase Made by You custom designs to share theirs on social media by using the #MyHuggies hashtag and tagging the company’s Facebook, Instagram or Twitter pages on the post.

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Ben & Jerry’s, Phish launch special stash flavor

BY Gisselle Gaitan

For a third consecutive time, Ben & Jerry’s and Phish are joining forces to celebrate the 21st anniversary of the WaterWheel Foundation with a new ice cream.

It’s Ice … Cream, features caramel malt ice cream, almond toffee pieces, fudge fish and a caramel swirl. Back in 1997, this launch was one of the original flavor concepts in the running to become Phish Food.

The ice cream, which was named after the band’s 1991 song “It’s Ice” will be celebrated by Ben & Jerry’s with a one-of-a-kind pack, featuring exclusive artwork by Jim Pollock.

The Burlington, V.T.-based company also will be offering a merchandise gift pack in limited quantities through its online store that includes a special poster signed by Pollock.

“For over 20 years, Phish has enjoyed a great partnership with Ben & Jerry’s and we’re excited that this new creative flavor can continue to support the work of The WaterWheel Foundation,” John Fishman, Phish’s drummer, said.

A portion of all proceeds from It’s Ice … Cream will benefit the WaterWheel Foundation, which was founded by Phish, and it oversees their charitable activities.

It’s Ice … Cream is part of Ben & Jerry’s limited-edition line, known as the special stash, will be available for purchase online and in select retailers.

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SweeTarts unleashes gummy candies

BY Gisselle Gaitan

After bringing its latest innovation to the Sweets and Snacks Expo, SweeTarts is getting ready to unleash a set of gummy candies on the world.

SweeTarts Gummies, which come in sweet and sour fruity flavors, are now available at retailers nationwide and come in a variety of such shapes as a turntable, VR headset and rocket ship.

“After recently surveying more than 1,000 college students, and learning that more than 76% prefer gummy candies over chewy, hard or licorice candy formats, we knew our fans would be thrilled to try our new gummies offerings,” Benjamin Jones, SweeTarts marketing associate, said. “With no artificial colors, the new SweeTarts Gummies pack the same electrifying SweeTarts flavor that our fans have come to know and love, and with an endless variety of shapes and flavors, no bag is ever the same!”

To celebrate the product’s official launch, the Glendale, Calif.-based company is kicking off the “Search for the Next Gummy Shape” contest, which invites fans to pick the next gummy shape for a chance to win a year’s supply of the snack. The winner will see their chosen shape appear in a future bag of SweeTarts Gummies. Participants have until July 22 to submit entries.

In addition, the company also is launching the “Shape Your Passion” sweepstakes, which invites candy aficionados to answer questions about their hobbies and interests using only gummy shapes, for a chance to win $10,000 or one of over 100 daily prizes. The sweepstakes runs through Aug. 20, and can be entered online by uploading a photo to Instagram or Twitter by using the #ShapeYourPassionSweepstakes hashtag.

SweeTarts’ new gummy candies can be found at such retailers as Target, Walmart, Kroger, Publix, Meijer, HEB, Family Dollar, Rite Aid, Circle K and Speedway in 4-oz. share packs that retail for $1.69, 5.25-oz. medium pegs for $1.99 and 10-oz. stand-up bags for $2.89.

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