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Hostess launches jumbo-sized Donettes

BY DSN STAFF

Hostess is putting a bit of a spin on its classic Donettes snacks.

The Kansas City, Mo.-based company announced the launch of its new Jumbo Donettes, which come in two flavors, glazed and chocolate iced with sprinkles.

Jumbo Donettes come in newly redesigned packaging that was designed to maintain fresh portability. It has each of the sweet treats individually wrapped in a resealable tub for an extra layer of freshness and easy storage, the company said.

Included on each of the snack’s packaging are such clever, eye-catching phrases as “This one’s mine (sorry not sorry),” “Donuts: made round, so you can start anywhere” and “If loving donuts is wrong. I don’t want to be right.”

“Hostess is bringing freshness — both literally and figuratively — to the packaged donut category with its innovative design for Jumbo Donettes,” Becky Logan, Hostess Brands’ brand director for breakfast, said. “Whether they’re enjoyed for a snack, dessert, or breakfast, consumers will benefit from the modern packaging that appeals to all senses, including one’s sense of humor.”

Hostess’ latest innovation is now available for purchase on store shelves nationwide. Further information on the product can be found on the company’s website or social media channels.

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Scott’s Liquid Gold appoints new VP of marketing, innovation

BY DSN STAFF

Scott’s Liquid Gold, the company behind such brands as Alpha Skin Care, Neoteric Diabetic and Scott’s Liquid Gold wood cleaners, has shaken up its leadership team.

The Denver, Colo.-based company announced the appointment of John Connelly to the role of vice president of marketing and innovation.

In this position, he will oversee all marketing efforts and be responsible for building incremental capabilities and capacities in brand management and innovation to facilitate growth, the company said.

“We are extremely pleased to welcome John Connelly, a strong and strategic industry leader, to oversee the Scott’s Liquid Gold marketing team, including our Consumer Relations, Creative and Social Media departments,” Mark Goldstein, president and CEO of Scott’s Liquid Gold, said. “He brings valuable, wide-ranging marketing, product development and business strategy expertise from his previous roles with Sterling-Rice Group, Kellogg’s and S.C. Johnson and Son. John has a track record of success leading teams, forging partnerships and growing businesses through innovative strategies.”

Connelly most recently served as managing director and partner at Sterling-Rice Group, where he impacted business across the food and non-food consumer packaged goods, agribusiness, food service and consumer durable industries, the company said.

He also previously was a member of the Kellogg’s global marketing leadership team and served as the vice president of marketing and innovation for Kashi, where he directed all U.S. strategy, tactics and profit and loss.

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Oberto’s new trail mix includes peppered turkey jerky

BY DSN STAFF

Oberto is adding a little something extra to traditional trail mix.

The company, which recently redesigned the packaging for its jerky products, announced the launch of its new trail mix with peppered turkey jerky. This new innovation from the Seattle, Wash.-based brand aligns with its mission of providing better-for-you snacks to consumers, the company said.

Oberto tested the trail mix with included jerky for several years at their integrated R&D lab in Seattle, before releasing its first product in the line back in 2016.

Each pack of the brand’s trail mix with peppered turkey jerky contains walnuts, dark chocolate, dried cherries, pumpkin seeds, dried cranberries and peppered turkey jerky.

To support continued growth within the category, Oberto is launching television, radio, digital and social media advertisements that will star Seattle Seahawks linebacker Bobby Wagner.

Further information on the product, which will hit shelves in July, can be found on the company’s website.

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