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Hershey acquires Pirate Brands from B&G Foods

BY DSN STAFF

Hershey’s is adding to its extensive portfolio.

The Hershey, Pa.-based company announced that it has entered into a definitive agreement to acquire Pirate Brands, which includes Pirate’s Booty, Smart Puffs and Original Tings from its parent company, B&G Foods.

“Pirate’s Booty is a leading cheese puffs brand loved by moms and kids as a better-for-you treat,” Mary Beth West, chief growth officer at Hershey, said. “We expect the full Pirate Brands portfolio to be a great fit for Hershey’s growing Amplify business which is targeted toward consumers who are looking for great-tasting snacks without compromise.”

As part of the acquisition, Pirate Brands will operate within Amplify’s hub in Austin. The Pirate’s Booty brand had its retail sales up over 8% on a year-over-year basis and is a market leader for consumers who are searching for snacks with clean labels and no artificial flavors, colors or preservatives, the companies said.

“Pirate Brands is a terrific business and we believe that it will thrive under the ownership of Hershey,” Bob Cantwell, president and chief executive officer at B&G Foods, said.

The total value of the acquisition is $420 million, or approximately $360 million net of tax benefits. It is expected to close in the fourth quarter of 2018 and is customary to regulatory approvals and other closing conditions.

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PupRug pet bed combines comfort, décor

BY DSN STAFF

For many pet parents, finding the right bed to provide comfort for their four-legged family member can be an issue.

Though Treat A Dog, a Fort Lauderdale, Fla.-based company, is aiming to help remove that worry with its PupRug Memory Foam Orthopedic Bed.

The memory foam dog bed also doubles as a rug to compliment home decors, and has shipped over 20,000 units since its introduction, the company said.

“Unlike most gifts you might get for your pet-owning loved ones, our PupRug is also a gift for the pet owner, with its unique design to make it a welcome home décor accessory in any room,” David Gimes, founder and CEO of Treat A Dog, said. “The PupRug is a high-quality memory foam pet bed that looks natural and welcoming in any home environment, making it a great holiday gift to get for your family and friends with pets.”

Featuring faux fur, the PupRug comes in two styles, three sizes and features memory foam that minimizes joint pain, the company said. Each bed also contains a non-skid bottom that prevents moving and shifting.

Further information on the bed including sizing and pricing can be found online at Treat A Dog’s website.

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Hi-Chew taps into caramel apple for a limited time

BY DSN STAFF

Whether you say “car-mel” or “care-ah-mel” the latest Hi-Chew launch is for lovers of the sweet treat.

For a limited time, Hi-Chew fans can get their hands on the brand’s new caramel apple flavor.

The Irvine, Calif.-based company, which is part of the Morinaga America brand portfolio, will be launching the product just in time for fall.

Featuring a tart green apple center, the product also contains a burst of apple flavor that’s complemented by a chewy caramel exterior, the company said.

“We want to keep candy lovers on their toes with flavors that combine real fruit juices and iconic American tastes with the deliciously chewy texture that Hi-Chew fans love,” Norio Otsuki, chief operating officer of Morinaga America, said. “In experimenting with different palates and flavor combinations for the fall, our team of experts was inspired to create caramel apple, a flavor that truly encompasses the spirit of the season.”

The seasonal offering will be available in bonus-size sticks with 12 individually wrapped pieces, as opposed to the traditional 10.

Hi-Chew’s caramel apple sticks can be found online or in-store at select Walgreens locations for the suggested retail price of $1.39.

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