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Henkel announces acquisition of JemPak

BY DSN STAFF

Henkel has announced that it an agreement with the Toronto Stock Exchange-listed company, Acasta Enterprises has been reached in the acquisition of JemPak.

The Düsseldorf-based company will pay $118 million Canadian dollars, which equals to €77 million, for the company on a cash free and debt free basis.

JemPak reported sales of around $90 million Canadian dollars in fiscal 2017 and currently contains around 140 employees.

Based in Concord, Canada, the company focuses on the laundry and home care circuit, by offering products in such categories as automatic dishwashing, laundry caps and fabric finishers.

“This acquisition complements and strengthens our existing laundry and home care portfolio in North America. We will further expand our No. 2 market position in this attractive market and will strengthen our leading position in the retailer brands category in North America,” Bruno Piacenza, executive vice president and responsible for Henkel’s Laundry and Home Care business, said.

The transaction is subject to customary closing conditions and is expected to close on or about May 31.

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Rayovac campaign asks shoppers to ‘Love Your Battery’

BY Gisselle Gaitan

After being silent for nearly a decade, Rayovac burst back onto the scene with a seasonal campaign relaunch in 2016. As part of those continued efforts, the company is looking to make its presence known year-round through a new digital and print partnership with Meredith publications, and a brand-new ad campaign.

The “Love Your Battery” campaign, which was created by full-service advertising agency, Lindsay Stone & Briggs, targets parents and celebrates a love for batteries by setting the scene with real-life sentimental moments.

“People often overlook the things that keep their lives running, especially if they’re in the background and just expected to work,” Michele Woolever, senior product marketing manager for Spectrum Brands, said. “The Love Your Battery campaign was inspired by those real-life moments that we don’t want to be interrupted. These are the moments where batteries are needed most.”

One of the ads in the new campaign for Rayovac’s Fusion Batteries features a brother and sister reading under a blanket fort together that’s kept lit by the battery in their flashlight. Emphasizing these moments is what “Love Your Battery” will continue to do by featuring quiet moments between loved ones where batteries play a key role in creating a long-lasting connection, the company said.

Tugging at the heartstrings isn’t the only way the brand wants to get its message across. Rayovac said it also will incorporate social media, digital banners, video, mobile and print ads to raise awareness and sales of its products.

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Peet’s Coffee intros nitro cold brew

BY DSN STAFF

Peet’s Coffee is expanding its line of craft beverages by introducing a new ready-to-drink cold brew.

The brand’s new Baridi Black Nitro Cold Brew features an infusion of nitrogen from unique widget technology within the can o create an ultra-velvet cascade with a creamy finish, the company said.

“Our popular cold-crafted beverages sold in Peet’s coffee bars continue to drive our innovation and are the inspiration behind our new canned Nitro Cold Brew,” Gretchen Koch, director of marketing and innovation of Coldcraft at Peet’s Coffee, said. “Nitro was the logical next step after the successful 2016 launch of our bottled Cold Brews. Our new canned Nitro lets us further tap into this fast-growing cold brew category, which Nielsen shows has nearly doubled in the last year, with a true draft experience in a can.”

Peet’s Baridi Black Nitro Cold Brew will be available primarily throughout the sate’s of California, Oregon, Washington and Nevada. It also will be on shelves at grocery, natural and specialty stores as well as Peet’s coffee bars with a suggested retail price of $4.99.

“We are excited for coffee fans to experience the physics of nitrogenization from our widget technology that gives our Baridi Black cold brew a creamy texture and highlights its delicious chocolatey notes,” Koch said.

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