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Hallmark’s Paper Wonder line brings Valentine’s Day love

BY DSN STAFF

Hallmark wants to spread the love on Valentine’s Day with its Paper Wonder collection.

The Kansas City, Mo.-based company’s new additions to the line are looking to help consumers express their love with surprising pops and artistic details.

“With their intricate and beautiful design, Paper Wonder cards are the type of cards you want to save — they’re more than a sentiment, they’re a gift in themselves,” Lindsey Roy, chief marketing officer of Hallmark Greetings, said. “Giving a Paper Wonder card is like freezing a moment from your relationship in time to remember and cherish forever.”

Each of the cards in the collection aims to tell a story using papercraft artwork, making it so the card can double as a keepsake, the company said.

As part of the marketing for the Paper Wonder line, Hallmark said it was launching a new national marketing campaign focused on creating a meaningful moment using Paper Wonder cards. Hallmark also will deploy social/online video, sponsored editorial content, influencer social posts, interactive digital ads, streaming audio and radio ads to support the Valentine’s Day collection’s launch.

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