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Hallmark introduces Paper Wonder

BY Seth Mendelson

Hallmark is launching Paper Wonder, a line of cards that highlights the artistry of the paper craft, which consumers say they increasingly associate with luxury and collectability. The line features 20 different designs in five unique formats.

Officials at the Kansas City, Mo.-based company said Paper Wonder is designed to bring a new dimension to the greeting card. They said that each card unfolds, pops, or expands to reveal a surprise inside. This diverse collection of paper craft will allow consumers to explore, discover, and share with the people they love, they added. Paper Wonder also is available in boxed cards and gift presentation.

Paper Wonder will be the focus of Hallmark’s national marketing campaign this holiday featuring digital ads, online video, streaming audio and a Hallmark Channel integration. Company executives said the product line will expand next year with cards for such key holidays as Valentine’s Day and Mother’s Day, as well as everyday occasions such as birthdays.

Paper Wonder also will be debuting the dimensional gift wrap collection, featuring gift bags, wrapping paper and trim that will help provide a cohesive look and style to the holiday season. Hallmark also is adding closed top gift bags and scented tissue paper to its line for the holiday season.

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Grocery Pup offers freshly prepared, human-grade dog food

BY DSN STAFF

Pet parents looking to switch up their pup’s food now have a new brand to consider.

Grocery Pup, a brand that focuses on creating fresh dog food that’s as close to homemade as it can get, announced that its products would be hitting a Central Texas-based retailer.

The Austin, Texas-based company’s dog food is made with human-grade, non-GMO ingredients, and cooked sous-vide in a USDA-certified kitchen that helps enhance the flavor while also eliminating harmful pathogens and bacteria, the brand said.

“Our dog Lola never took to eating raw food, but I wanted her to have a fresh whole foods diet that utilized human-grade ingredients. My passion for finding the healthiest, most nutritious food possible that also made Lola excited for mealtime led to the creation of Grocery Pup,” Ruth Stedman, CEO and co-founder of Grocery Pup, said. “Tomlinson’s Feed is an Austin-based family business, just like Grocery Pup, and it was the perfect partner for us to launch our product into retail.”

Grocery Pup’s products will be featured at Tomlinson’s Feed, which will carry its Turket Pawella, Bitchin Beef and Porky’s Luau recipes in 5-pound bags for $39.99. The line will expand to other retailers across the country in the future, the company said.

Further information can be found on the company’s website.

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Imag!ne’s snacks focus on fueling creativity, curbing hunger

BY DSN STAFF

Imag!ne wants to change the way children snack.

The Plano, Texas-based brand, which was created for parents to help fuel their children’s hungry bellies and imaginations, uses such ingredients as yogurt and cheese to provide consumers with a source of nutrients, protein and calcium.

Imag!ne’s product line contains two products — Yogurt Crisps and Cheese Stars — that are Non-GMO Project Verified and do not contain any artificial colors or flavors.

The Cheese Stars variety comes in parmesan and white cheddar options, and the Yogurt Crisps are available in mixed berry and apple cinnamon varieties.

“We know that parents today have a hard time finding snack options for their kids that not only taste great, but also deliver positive nutrition like protein or calcium,” Sarah Guzman, senior marketing director at Imag!ne, said. “That’s why Imag!ne features real ingredients like yogurt and cheese that kids and parents will love, as well as fun shapes and packaging to help make snack time imagination time!”

Imag!ne’s products are available nationwide in 4.5-oz. resealable bags that retail for $3.49. Further information on the line, which is part of the PepsiCo portfolio, can be found on the company’s website.

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