Georgian Bay Spirit brings cranberry gin flavors to a can
Georgian Bay Spirit is expanding its portfolio of craft cocktails-in-a-can.
The Toronto-based company announced the launch of its new cranberry gin smash, which contains a blend of its Georgian Bay Gin, lemon, lime, cranberry flavors and coriander.
“Cranberry was a natural choice for our next Gin Smash flavor,” Denzil Wadds, CEO of Georgian Bay Spirit, said. “Our goal has always been to create a refreshing pre-mixed cocktail which is less sweet than what you would expect. The tartness of cranberry perfectly complements this profile. And, of course, cranberries grow wild throughout the Georgian Bay area.”
The brand’s other two canned cocktails include the gin smash and vodka smash. The company’s Georgian Bay Gin recently won the double gold honor at the 2018 San Francisco Wolrd Spirits competition, the company said.
“Our biggest challenge was to craft something that lives up to the phenomenal success of our original Gin Smash while offering something new for those wanting to explore different flavor options,” Tim Keenleyside, co-founder and head of innovation at Georgian Bay Spirit, said. “We think we’ve succeeded in coming up with something that consumers will immediately recognize as being true to our roots, while still offering something new and different.”
Georgian Bay cranberry gin smash will be launching in single 473-ml cans. Further information can be found on the company’s website.
Colgate-Palmolive joins Ellen MacArthur Foundation’s recyclability initiative
Colgate-Palmolive announced that it had joined the Ellen MacArthur Foundation’s New Plastics Economy Initiative, which reflects the company’s commitment to 100% recyclability of packaging across all its product categories.
To accelerate its progress in this initiative, the company will continue to look for scalable improvements in the capacity and quality of recycled materials, while also continue to look for new innovations that will reduce and eliminate problematic and unnecessary plastic in its packaging.
“We are committed to reducing our use of plastic in our packaging, using more recycled plastic, and increasing the recyclability of our plastic packaging,” Ian Cook, chairman, president and CEO of Colgate-Palmolive said. “We’re proud to join this Ellen MacArthur Foundation initiative, an important part of our strategy to help us achieve our goals and keep building a future to smile about.”
Colgate-Palmolive’s recent successes include re-engineering a fabric softener sachet in Latin America and redesigning toothpaste packaging in China that has saved more than 50 tons of plastic annually, the company said.
“Great to see Colgate-Palmolive take a leading role in the transition to a circular economy for plastics with an ambitious set of commitments that recognises the need to eliminate problematic or unnecessary packaging and aims to design all remaining packaging to be recyclable while significantly increasing the use of recycled content,” Sander Defruyt, lead of the New Plastics Economy Initiative, said. “The New Plastics Economy initiative looks forward to working with Colgate-Palmolive over the coming years to achieve their targets.”
Julie’s Organic celebrates anniversary with limited-edition boxes
Julie’s Organic, the maker of organic frozen desserts, is celebrating its 20th anniversary with a limited-edition box design and a slew of giveaways for consumers.
The Eugene, Ore.-based company, which first debuted in 1998, is celebrating the milestone by unveiling the Julie’s Vanilla Ice Cream Sandwich’s new commemorative packaging. It features high-resolution photography and purple and gold elements, that highlight the brand’s products.
“Our fans seek out Julie’s because they know that our products don’t force them to choose between clean ingredients and great taste. They know that with Julie’s they can have a treat made with clean and simple ingredients, and without the things, they’re trying to avoid, like high fructose corn syrup, carrageenan, and artificial sweeteners,” Michelle Hunt, vice president of marketing at Julie’s Organic, said. “We are grateful to our fans for 20 years of support.”
In addition, the company also is inviting fans to celebrate their birthdays with giveaways that will be hosted on Facebook and Instagram pages, throughout the summer. Prizes include free ice cream, limited-edition enamel pins and exclusive gear.
Julie’s Organic products are certified organic, come from cows not treated with the artificial growth hormone rBST or antibiotics, and contain no artificial ingredients or high-fructose corn syrup.
Products from the brand are available at such natural, conventional and specialty grocers as Whole Foods, Sprouts and Kroger, with prices ranging between $4.99 to $7.99.