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George Dickel Tennessee Whisky, Tabasco create major heat

BY DSN STAFF

George Dickel Tennessee Whisky and the Tabasco brand are joining forces to bring a whole new level of heat to the condiment aisle.

The new George Dickel Tabasco Brand Barrel Finish is created in barrels used to age tabasco peppers for three years that have also been rested in whiskey for 30 days. This allows the spice and flavors imparted on the wood from the peppers to influence the flavors. The final step in creating the spice involves distilling the brand’s pepper sauce and blending it together with the whiskey.

“George Dickel Tennessee Whisky and Tabasco are two of the most iconic brands the South has to offer for a reason — the craftsmanship that goes into creating these products is the real deal,” Jeff Parrott, director of American Whisk(e)y Development at Diageo, said. “Both brands have such a rich history, and we’re proud to collaborate with our friends at McIlhenny Company to marry their unique flavor with our quality Tennessee whiskey.”

George Dickel Tabasco Brand Barrel Finish carries a suggested retail price of $24.99 for a 750-ml. bottle, and also comes in a 50-ml and 1-liter size. The product carries a 35% alcohol by volume and will hit shelves nationwide during May.

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