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Gatorade taps Leo Messi, Gabriel Jesus for new campaign

BY DSN STAFF

Gatorade is tapping two big names for its “Make Them Sweat” campaign.

The brand announced that, as a sponsor of the UEFA Champions League, it would be partnering with five-time Ballon d’Or winner and four-time UEFA Champions League winner, Leo Messi and Manchester City F.C. forward, Gabriel Jesus, on the campaign.

“Working on this new commercial with Gatorade was fun. I like the concept behind the ad because my opponents always provide motivation to be the best that you can be,” said Messi. “Gatorade is part of our daily work and helps me to perform better.”

Featuring an integrated campaign that includes creative content, the movement also looks at how footballers, or soccer players, make their opponents sweat with their trademark footwork and accuracy. #MakeThemSweat also aims to look at how these athletes drive that message not just on the playing field, but beyond it as well, the company said.

“When I prepare for any match, my goal is always the same: give myself an edge over the competition. Gatorade helps me to refuel and replenish, during even the toughest matches,” said Jesus.

In addition, Gatorade also will feature Brooklyn, New York-based, Colombian-artist Diego Patiño’s illustrations, which will appear across its digital channels. Popular football illustrator Dan Leydon’s work also is to be included in a series of social stickers, the company added.

“This campaign brings a light-hearted tone to a common motivator of the world’s best athletes: make your opponents sweat,” Emiliano Di Vincenzo, the general manager of Gatorade International said. “Gatorade is proud to fuel and power the world’s best athletes – from the pitch to the court to the track. Gatorade is backed by the sports science research to help athletes improve and maintain their performance. And we know no matter the sport or playing field, the best athletes are the ones putting in the work and performing at their best, while their competition chases and sweats to keep up.”

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