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Frito-Lay re-imagines packaging across line, delivers new garlic flavor

BY Jason Owen

PLANO, Texas — Frito-Lay, a division of PepsiCo, announced this week the company is introducing completely "re-imagined" packaging across its Lay’s Wavy brand line of chips and is adding a new garlic-flavored chip to the lineup.

The company is launching new Lay’s Wavy Roasted Garlic & Sea Salt flavored chips. The potato chips will be available in stores nationwide this month in a 9 1/2-oz. bag for a suggested retail price of $4.29. Single-serve sizes will be available for a limited time at participating retailers beginning summer 2013.

In conjunction with the release of new Lay’s Wavy Roasted Garlic & Sea Salt flavored chips, the Lay’s Wavy brand is also introducing completely re-imagined packaging across the entire product line. Marking the first packaging change in the product line’s 20-year history, the new Lay’s Wavy chip bags will offer a more modern look and feel.


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Red Diamond releases single-serve coffee and tea

BY Jason Owen

BIRMINGHAM, Ala. — Red Diamond on Monday announced it will be offering coffee and tea in single-serve format for home or on the go leveraging LBP Manufacturing’s UpShot Solution.

LBP Manufacturing, Inc. recently launched the UpShot Solution to offer roasters and brands like Red Diamond to enter into the single-serve beverage market. The UpShot Filter offers a single-serve experience that is convenient, high-quality and sustainable, according to the company. The filter features a proprietary mesh that allows customers to see and smell the coffee or tea from the moment they open the fresh seal outer packaging. In addition, the sidewall mesh offers multiple points of contact for water and grind creating a better brew, the company stated.

The UpShot Filter is compatible with Keurig coffee makers and other single-serve brewers and is made from 100% polypropylene, making it recyclable along with other #5 plastics. Beginning in June 2013, Red Diamond will offer an initial selection of tea and coffee blends in a single-serve format for customers to enjoy at home or on-the-go.

"While our company has a long history of innovation, LBP’s UpShot single-serve technology is a game changer for us," said Dave Burke , executive vice president of retail distribution, Red Diamond . "We were looking for a single-serve model that fits our needs of quality and efficiency but also allows for flexibility and customization, and the UpShot Solution offers that and much more – it lays the groundwork for new opportunities and is a solution that can really grow with us as a company."

After the initial launch, Red Diamond plans to expand the number of single-serve offerings later this year and into 2014 through iced options, 3-in-1 special blends and celebrity-branded endorsements.

Red Diamond’s single-serve filters will be available for purchase at leading retailers wherever Red Diamond is sold.


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Reports: Dietitians become a bigger feature in supermarkets

BY Alaric DeArment

NEW YORK — DSN has reported for many years on the emergence of dietitians in supermarket pharmacies, and an article that appeared in Advertising Age Sunday confirms how big the trend has become.

The advertising industry publication reported that while traditionally found more often at hospitals, dietitians are appearing at supermarket chains like Hy-Vee, Wegmans and Giant Eagle.

The article cited a survey by the Food Marketing Institute showing that while 86% of food retailers employ dietitians in their corporate offices, one-third of stores now have a registered dietitian as well. The job of the dietitian is to help customers find food to improve and protect their health, providing information on weight loss, allergic reactions and other issues.

 

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