FitJoy launches grain-free pretzels


FitJoy wants to change the way consumers enjoy pretzels by launching a grain-free variety.

Made with cassava flour instead of traditional grain flours, FitJoy Grain Free Pretzels also are plant-based, gluten-free, dairy-free, non-GMO, corn-free and soy-free, the Austin, Texas-based company said.

“We know more and more people are trying to limit the amount of grain they consume, whether for digestive reasons, health issues, or because they’re on a diet,” Scott Sturgill, head of innovation and product development at FitJoy, said. “We wanted our customers to have fun and tasty options that would align with their diet choices. We’re very excited to offer grain-free pretzels — an industry first — something that will be very new for people.”

Baked from cassava and chickpea flour then tossed in pink Himalayan salt, each serving contains 130 calories, 3 g of fat, 1 g of fiber, 0 g of added sugar and 2 g of protein.

“After our entire office tried a grain-free diet, we were shocked at the transformation in just 30 days. We had more energy, we lost belly fat, we saw improvements in our sleep and workout recovery, and we realized that a grain-free diet was a lifestyle choice that could have lasting impact,” Manish Patel, CEO of FitJoy, said. “We know not all grains are bad. It’s that the vast majority of our grains, especially in packaged food and snacks, are genetically modified, and we try and avoid putting those in our diet. It’s made an incredible difference in the way we feel every day, and we want to share that with our customers.”

FitJoy Grain Free Pretzels will be available for purchase on the company’s website, Amazon and at select retailers beginning this spring.


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