Fiji Water, Olympian Allyson Felix partner on campaign

6/8/2018
After announcing its dive into the sports world by unveiling a new sports cap, Fiji Water also revealed that it will  partner with Olympian Allyson Felix on a campaign.

The Fiji Water Sports Cap campaign features Felix — the most decorated Olympian in track and field history — dominating the concrete path and reaching for the brand’s sports bottle cap to recharge and replenish.

“Allyson Felix is constantly pushing the limits both on and off the track,” Clarence Chia, vice president of marketing at Fiji Water, said. “Her accomplishments are impressive and inspiring to many Fiji Water fans, making her an ideal star in our new sports cap bottle TV campaign.”

In addition to the television spots, the Los Angeles-based company will support the campaign through print advertising in such publications as Runner’s World, Women’s Health and ESPN Magazine. Digital space with digital ads, social media, influencer marketing, in-store promotions, public relations and event marketing efforts also will be implemented.

“This evolves our Fiji ‘Water Story’ campaign to also celebrate the consumer’s part in this incredible tale that began with a drop of rain over a pristine island,” Darren Moran, the chief creative officer of Fiji Water’s in-house team, the Wonderful Agency, said. “Everyone gets a chance to write their own chapter. How memorable a chapter is up to you.”

Fiji Water’s sports cap bottle is now available for purchase on its home delivery website and retail stores nationwide for the suggested price of $2.29 per bottle.
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