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Fiji Water, Olympian Allyson Felix partner on campaign

BY DSN STAFF

After announcing its dive into the sports world by unveiling a new sports cap, Fiji Water also revealed that it will  partner with Olympian Allyson Felix on a campaign.

The Fiji Water Sports Cap campaign features Felix — the most decorated Olympian in track and field history — dominating the concrete path and reaching for the brand’s sports bottle cap to recharge and replenish.

“Allyson Felix is constantly pushing the limits both on and off the track,” Clarence Chia, vice president of marketing at Fiji Water, said. “Her accomplishments are impressive and inspiring to many Fiji Water fans, making her an ideal star in our new sports cap bottle TV campaign.”

In addition to the television spots, the Los Angeles-based company will support the campaign through print advertising in such publications as Runner’s World, Women’s Health and ESPN Magazine. Digital space with digital ads, social media, influencer marketing, in-store promotions, public relations and event marketing efforts also will be implemented.

“This evolves our Fiji ‘Water Story’ campaign to also celebrate the consumer’s part in this incredible tale that began with a drop of rain over a pristine island,” Darren Moran, the chief creative officer of Fiji Water’s in-house team, the Wonderful Agency, said. “Everyone gets a chance to write their own chapter. How memorable a chapter is up to you.”

Fiji Water’s sports cap bottle is now available for purchase on its home delivery website and retail stores nationwide for the suggested price of $2.29 per bottle.

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Bare Snacks adds veggie chips to its portfolio

BY Gisselle Gaitan

In the midst of being acquired by PepsiCo, Bare Snacks announced the launch of a new line of crunchy veggie chips.

The brand’s new beet, carrot and sweet potato chips are made with real vegetables that are baked, and made without the use of oil, preservatives and artificial flavors, the company said.

“Our new beet, carrot and sweet potato chips are a fresh take on veggie chips that everyone can root for,” Santosh Padki, CEO at Bare Snacks, said. “Unlike other veggie snacks that are often fried or made with starchy powders and oil, our new veggie chips are a truly clean option made with real vegetables and nothing extra. We’ve discovered a new way to make veggies snackable and are excited for everyone to try our crunchy and delicious chips.”

Available in six varieties, the chips are sliced, lightly seasoned and baked using a process that delivers crunch and flavor. The San Fransisco-based company’s new launches include:

  • Bare beet chips, which come in sea salt and salt and vinegar options;
  • Bare carrot chips, which are available in sea salt and ranch flavors; and
  • Bare sweet potato chips, which feature sea salt and barbecue varieties.

The baked veggie chips carry a suggested retail price of $4.49 per bag and can be found at such retailers as Kroger, Giant Food, Stop & Shop, HEB, Wegmans, Amazon and select Target stores in July.

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Huggies creates personalized diaper line

BY DSN STAFF

Parents or gift-givers can now customize Huggies diapers for the little one in their life.

The company, which is part of the Kimberly-Clark portfolio of brands, announced the launch of its first-ever customizable line, Huggies Made by You.

Containing five limited-edition collections, the line also allows for the customization of names, monograms and dates on the Neenah, Wis.-based company’s diapers.

“We know that a lot of thought goes into selecting the perfect gift for expectant parents reflective of the celebration of each unique baby,” Sara Young, general manager of Huggies, said. “Overwhelmingly, consumers express passion for personalization, and we’re thrilled to be offering Huggies Made by You to deliver a gift that’s as exciting to give as it is to open.”

Consumers can choose from the five limited-edition collections, which include:

  • Pattern Party, which features black and white graphics with pops of color;
  • Bright World, which contains fanciful color and playful prints;
  • Sweet Safari, which has tropical prints, animal patterns and hand-drawn silhouettes;
  • Little Hero, which contains sporty patterns, colors and designs; and
  • Mediterranean Mama, which has an easy-breezy look meshed with a vintage Riviera vibe-très chic.

Made by You is sold exclusively on Huggies’ website, with each custom order costing $75 and containing 28 premium diapers in size 1, or 8-to-14 lbs.

The company is encouraging those who purchase Made by You custom designs to share theirs on social media by using the #MyHuggies hashtag and tagging the company’s Facebook, Instagram or Twitter pages on the post.

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