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Fever-Tree intros pink Aromatic Tonic

BY DSN STAFF

Fever-Tree, a brand best known for its tonics and mixers, has launched a new Aromatic Tonic.

Inspired by a recipe used by the British Royal Navy in the 19th century, the Brooklyn, N.Y.-based company is using angostura bark sourced from South America in its new pink tonic.

“We are unique in incorporating a rare ingredient, angostura bark, and matching it with other unusual aromatics that reflect our unwavering commitment to sourcing the highest quality ingredients. This approach enables a distinctive third flavor element to be effortlessly introduced into the service,” Charles Gibb, CEO of Fever-Tree North America, said. “The result is great tasting, easily prepared mixed drinks for aspiring home bartenders and sophisticated bartending pros who seek straightforward cocktails without compromising quality. Fever-Tree mixers are a testament to simplicity perfected.”

The beverage also contains such flavors as vanilla from Madagascar, pimento berry from Jamaica, ginger from Cochin and cardamom from Guatemala, the company said.

Fever-Tree’s Aromatic Tonic is available for purchase in select bars, restaurants, hotels and retail locations for the suggested retail price of $5.99 for 200 ml and $3.99 for 500 ml.

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