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Extra adds refreshing gum flavors

BY DSN STAFF

Extra’s gum is about to get refreshing.

The Hackettstown, N.J.-based company, which is part of the Mars Wrigley Confectionery portfolio, announced the launch of its new Refreshers gum line.

“For almost 40 years, Extra Gum has been committed to providing long-lasting flavor that gum chewers crave. Given how fast soft chew is growing, and with Extra as the No. 1 gum brand in the U.S., this new innovation is poised to become one of the most popular items in the confections aisle and a key driver for category growth,” Justin Hollyn-Taub, marketing director at Extra Gum Brand, Mars Wrigley Confectionery U.S., said. “Consumers who have tried the new gum love it, and we are excited for it to hit shelves nationwide this April.”

Extra Refreshers currently can be found on Walmart shelves and will roll out to additional locations nationwide in late April. The gum comes in a 40-count bottle that retails for $3.49 and a 120-count stand-up pouch for $7.69.

“When we set out to develop a new line of Extra Gum, we wanted to create a totally new gum experience. So, we went to work examining how to deliver a new refreshing experience for both your mouth and mind. Feedback so far has been outstanding,” Hollyn-Taub said. “Those who tried it reported Extra Refreshers gum gave them an intense burst of flavor that left them feeling instantly revived.”

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