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Epic Performance Peanut Butter Chocolate (PRNewsfoto/General Mills)
Epic Performance Almond Butter Chocolate (PRNewsfoto/General Mills)
Epic Performance Lemon (PRNewsfoto/General Mills)
Epic Performance Peanut Butter (PRNewsfoto/General Mills)
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Epic Provisions intros non-GMO performance bars

BY DSN STAFF

Epic Provisions, a snack brand focused on creating humanely-raised animal-based foods, has debited its new line of non-GMO protein bars.

Made from cage-free egg white, nuts and dried fruit, each bar contains 12 g of protein and is made with six ingredients or less, the Austin, Texas-based company said.

“With all Epic products, we purposefully innovate and produce in order to positively impact the animal supply chains we source from,” said Epic Provisions co-founder, Taylor Collins, said. “The launch of Epic Performance Bars is only the start. Creating a product made from cage-free, non-GMO egg whites is the first step to taking on our commitment to lead and improve the development of premium, pasture-raised laying hen supply chains.”

Available in four varieties — peanut butter, peanut butter chocolate, almond butter chocolate and lemon — each of the bars can be found at such natural, organic and traditional grocery stores as Kroger, Target, Walmart and Whole Foods for the suggested retail price of $2.29.

Further information on the line, which is part of the General Mills family, can be found on the company’s website.

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Spindrift taps Kristen Bell to front first national campaign

BY Gisselle Gaitan

Spindrift, a beverage brand that is known for its flavored sparkling water, has announced the launch of its first multi-million-dollar campaign, which will be fronted by actress Kristen Bell.

The initiative is aimed towards educating consumers about the drink’s ingredient differences and will feature product-forward print, out-of-home, digital and social media spots that will star the House of Lies starlet.

“In 2018, we are focused on scaling awareness and trial as distribution expands, and bringing our brand point of view and personality to life in a meaningful and memorable way,” Caroline Kibler, Spindrift’s senior vice president of marketing, said. “The campaign strategy honors both the simple product truth and brand conviction: that it’s the real and authentic slow-down moments that truly make life fulfilling, especially in our increasingly fast-paced and complex world. We are delighted to have Kristen on board as someone who lives our core value of authenticity and shares our brand of humor.”

Print and out-of-home ads will focus on celebrating the simplicity of real-squeezed fruit, while the digital video component pokes fun at traditional ads via a super fan, the Newton, Mass.-based company said.

“For years, I’ve been mixing sparkling water with citrus from the trees in our yard. I could never find a packaged sparkling water that compared to the freshness of real squeezed fruit. Discovering Spindrift has been a game changer,” Kristen Bell said. “Not only is it delicious, but as a mom and conscious eater, it gives me such peace of mind knowing that the fruit in Spindrift comes from family farms and that all of the ingredients are completely traceable. I am thrilled to partner with Spindrift to help drive awareness of this unique brand.”

All of the ads starring Bell are now live on the brand’s social media channels.

Spindrift’s beverages can be found at such grocery retailers and café-style restaurants as Whole Foods Market, Target, Kroger, CVS, Chipotle, Panera and Amazon.

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ThinkThin adds probiotics, protein to hot oatmeal

BY DSN STAFF

Creator of protein bars and food, ThinkThin, is looking to revamp the probiotic category by adding a twist,

The Los Angeles-based company is introducing consumers to its new protein and probiotics hot oatmeal, which is crafted with one billion CFUs of live probiotics, 6 g of fiber to support digestion and 10 g of protein.

“ThinkThin was one of the first brands to bring the healthy combination of protein and added fiber in an oatmeal,” Michele Kessler, CEO of thinkThin, said. “We continue to innovate in the oatmeal category by launching our first hot probiotic format. Protein and Probiotics Oatmeal has been crafted for optimal nutritionals that support overall wellness.”

Each product contains rolled oats, steel cut oats, red quinoa, chia seeds and probiotic cultures. It also comes in three options, including:

  • Cinnamon almond, which contains cinnamon, sliced almonds and brown sugar;
  • Maple pecan, which has maple syrup and pecan pieces; and
  • Blueberry harvest, which features whole blueberries.

ThinkThin’s protein and probiotics oatmeal is Non-GMO Project Verified, gluten-free, kosher and made without artificial flavors or sweeteners. Each bowl contains 200 calories or less and will hit the shelves of such retailers as Walmart in mid-summer.

Further information on the line or other products from the brand can be found on the company’s website.

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