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ECRM names new SVP of general merchandise

BY David Salazar

Efficient Collaborative Retail Marketing has a new leader of its general merchandise team. The Solon, Ohio-based company has named industry veteran Jeff Smalley senior vice president of general merchandise.

Smalley joins ECRM from his role as vice president of sales at essential oil company GuruNanda. He has more than 25 years of experience leading sales teams, the company said. In his new role, he will lead the GM division’s engagement efforts with buyers and sellers in such categories as consumer technology, pet, pet CBD, toy, school and office supplies, baby and infant, housewares and household chemical and several others.

“We are thrilled to bring Smalley on board to pair up our process, knowledge and connections with his vision and industry expertise,” said Greg Farrar, CEO of ECRM. “Since 1994, retailers have been using ECRM as an extension of their business, and as a key means of sourcing new suppliers. With Smalley’s leadership, we are ready and eager to be a solution within general merchandise and assist buyers with their biggest pain points today.”

Before GuruNanda, Smalley was vice president of sales and trade marketing for independent personal care company High Ridge Brands, and spent a large part of his early career with Church & Dwight and Nature Made Vitamins in sales and trade marketing leadership positions.

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