E. & J. Gallo Winery, Kube uncover alcohol purchasing trends
As trends in other categories such as beauty and fashion are constantly evolving, so are those in the world of alcoholic beverages.
Looking beyond the world of wines, E. & J. Gallo Winery and the Knowledge Unearthed for Business Expansion, or Kube, examined the entire alcohol space and uncovered how consumers’ values and beliefs influence the type of drinks they choose and consume.
“Going beyond wine was important for Gallo to develop a relevant framework to understand consumer trends within all alcohol beverage categories,” Jennifer Jo Wiseman, vice president of consumer and product insights, said. “As a leader in the industry, we are committed to learning, experimenting, and innovating in order to continue providing brands and products that consumers seek and enjoy.”
The companies found that while premium wine drinkers continue to remain more exploratory and social than drinkers of lower price points, an interest in fine wine was driven by having a moment with a drink or having a friend introduce them to the world of fine wines.
Kube also found that 66% of consumers admitted to changing their drink of choice, depending on where they are and what they are doing.
“This means listening to our consumers and providing offerings that fit the needs of their occasions. Our teams at Gallo are continuing our company’s effort to grow the alcohol beverage category, which wouldn’t be achievable without innovation,” Stephanie Gallo, vice president of marketing, said. “Taking what we’ve learned from Kube is helping us to partner with our internal teams, as well as our customers to innovate for the future.”
Davey’s Ice Cream, Angry Orchard partner on rosé ice cream
New Yorkers will be able to get their hands on a special treat thanks to Davey’s Ice Cream and Angry Orchard.
The two companies have partnered together on two new ice cream flavors that will be available in the days leading up to National Ice Cream Day on July 15.
“We are always looking for refreshing and unexpected ways for drinkers to enjoy cider,” Ryan Burk, head cider maker at Angry Orchard, said. “For National Ice Cream Day, we wanted to see if we could deliver the essence of our rosé cider in the form of a cool treat and found a great partner in Davey’s, whose passion for innovative and unique ingredients resonates in each of the recipes we’ve crafted together.”
The limited-edition launches will consist of:
- The Rosé CreamCider, which features Davey’s signature sweet cream ice cream base with an Angry Orchard Rosé cider-infused sorbet; and
- The Pine-Apple Hibiscus Rosé Sorbet, which features Angry Orchard’s Rosé cider as the base and incorporates pineapple juice and hibiscus.
Both flavors will be available for purchase from July 13 to 15 at Davey’s Ice Cream locations in the East Village, Williamsburg and Greenpoint. Angry Orchard also will have limited quantities of the sweet treats at its Walden, N.Y., location on July 15.
“Davey’s Ice Cream is dedicated to making ice cream the right way: no frills, no fuss, just churning out classic American ice cream handcrafted by real people using real ingredients,” David Yoo, owner of Davey’s Ice Cream, said. “As we team up with Angry Orchard this summer, we look forward to continuing age-old culinary traditions through our creative approach to making each lick of Rosé CreamCider and Pine-Apple Hibiscus Rosé sorbet a memorable experience.”
Quantities are limited and since both the ice cream and sorbet contain alcohol, the consumer must be at least 21 years old to enjoy, the company said.
Jelly Belly, Krispy Kreme Doughnuts expand collab
After a successful partnership, Jelly Belly Candy and Krispy Kreme Doughnuts are back at it again.
The two companies announced that an additional two products would be added to their previous collaboration, which brought the flavors of Krispy Kreme’s popular doughnuts to jelly bean form.
Beginning in September, consumers will be able to purchase a 1-oz. Krispy Kreme tin, which features a lid that is inspired by the chocolate iced with sprinkles doughnut, and an 8.75-oz. pouch bag that is adorned with the doughnut company’s iconic branding.
Featured jelly bean flavors found inside each packaging include original glazed, chocolate iced with sprinkles, cinnamon apple filled, glazed blueberry cake and strawberry iced.
Other available packaging includes a 1-oz. bag, 2.8-oz. grab and go bags, 7.5-oz. gift bags, 4.25-oz. gift boxes and a 10 lb. bulk case.
Further information on the collaboration and products can be found on Jelly Belly’s website.