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Dassant Classics introduces premium baking mixes

BY Jason Owen

PORTLAND, Ore. — NorthWest Specialty Baking Mixes announced this week the introduction of new branded baking mixes: Dassant Classics.

The Dassant Classics premium baking mix offering includes:

  • Dassant Classics Truffle Brownie Mix (14.5 oz): Dense and fudgy, Dassant Classics Brownie Mix is made with chunks of rich chocolate;

  • Dassant Classics Blondie Bar Mix (14.5 oz): Shoppers will keep coming back for this buttery rich cookie-like bar filled with chunks of rich chocolate chips;

  • Dassant Classics Carrot Cake Mix (15 oz): A perennial favorite, Dassant Classics Carrot Cake Mix contains a dense cinnamon-spice flavor coupled with bits of real carrots.

Dassant Classics is presented in new packaging of tall, slender and sturdy paperboard carton to allow for greater shelf facing.

“The new offering’s distinctive packaging communicates the premium nature of the products, while the retail price point is competitive with several favorite national brands,” says vice president of Sales Diana Michelsen. “Consumers are getting a great value from the products.”


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Dr Pepper seeks one of a kind fans to feature in upcoming ads

BY Jason Owen

PLANO, Texas — Dr Pepper announced on Monday “Be the Next /1” — a national consumer contest that offers fans the chance to star in upcoming national TV and digital advertising.

The brand’s current campaign, entitled “/1,” or “one of one,” features real people with inspiring real stories. Each spot in the campaign has highlighted a one of a kind personality, and now Dr Pepper will turn to its fans to share their own life stories for a chance to join the movement. Fans are invited to submit 60-second videos online at DrPepper.com explaining what makes them one of a kind and why they should be selected to appear in the next Dr Pepper ad. Submissions will be accepted through June 19.

“Dr Pepper is one of a kind and so are our fans, which is why we have such a deep and meaningful connection with them both online and offline,” said Leslie Vesper, director of marketing for Dr Pepper. “We’re excited to offer our fans — the real people who have grown with the brand and continue to inspire us — a chance to show millions of people what makes them ‘one of one.’”

After the submission window closes on June 19, Dr Pepper will select its top ten videos as semi-finalists for the “Be the Next /1” contest. Semi-finalists will then have the opportunity to rally support from people in their communities and across the country to gather votes for their submission on DrPepper.com, as well as through a personalized hashtag on Twitter. The five semi-finalists with the most votes will move on to the final round, where the brand will choose one grand prize winner to appear in the national ad.

For complete promotion rules, including detailed video submission instructions, visit www.DrPepper.com/OneOfAKind.

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Frito-Lay re-imagines packaging across line, delivers new garlic flavor

BY Jason Owen

PLANO, Texas — Frito-Lay, a division of PepsiCo, announced this week the company is introducing completely "re-imagined" packaging across its Lay’s Wavy brand line of chips and is adding a new garlic-flavored chip to the lineup.

The company is launching new Lay’s Wavy Roasted Garlic & Sea Salt flavored chips. The potato chips will be available in stores nationwide this month in a 9 1/2-oz. bag for a suggested retail price of $4.29. Single-serve sizes will be available for a limited time at participating retailers beginning summer 2013.

In conjunction with the release of new Lay’s Wavy Roasted Garlic & Sea Salt flavored chips, the Lay’s Wavy brand is also introducing completely re-imagined packaging across the entire product line. Marking the first packaging change in the product line’s 20-year history, the new Lay’s Wavy chip bags will offer a more modern look and feel.


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