Dannon launches Non-GMO Project-verified yogurts
WHITE PLAINS, N.Y. — Several Dannon products have received the Non-GMO Project’s stamp of approval. From now on, Dannon’s whole milk yogurts, its plain quarts and its Danimals Smoothies will be carrying the Non-GMO Project-verified seal, denoting that they’re made with milk from cows that are fed non-GMO feed.
“We hear that consumers increasingly want to know what’s in the products they buy and how they’re made. One of the ambitions of the Dannon Pledge was to provide consumers with yogurt choices that support the transparency they have been asking for,” DanoneWave’s yogurt team president Sergio Fuster said. “As a subsidiary of DanoneWave Public Benefit Corporation, the largest public benefit corporation in the United States, we’re making changes to our business to answer that demand. One key step is Non-GMO Project verification of select Dannon products. By working closely with organizations like the Non-GMO Project, we’re offering consumers more food choices that match their preferences.”
Dannon worked with its dairy farm partners to develop the non-GMO feed, the company said. It used Green America’s expertise to cultivate the roughly 80,000 acres of farmland to cultivate that supply, the company said. The effort is part of completing the company’s pledge to focus on sustainable agriculture, transparency and naturality in its yogurt. It joins such other DanoneWave portfolio products as Horizon and Earthbound Farm organic brands, as well as the Silk and So Delicious brands, in being Non-GMO Project-verified.
“At the Non-GMO Project, we’re dedicated to building and protecting a non-GMO food supply and providing consumers with non-GMO choices,” Non-GMO Project executive director Megan Westgate said. “Aligning with a large and respected brand like Dannon is an incredible opportunity to inspire change across the industry to provide more non-GMO food choices to U.S. consumers.”
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