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Dannon unveils Activia Dailies, a drinkable probiotic

BY Gisselle Gaitan

A new line of probiotic drinks has been added to the Activia family. Dannon, the brand’s parent company announced the launch of Activia Dailies, a 3.1 fl-oz sized drink which features live and active probiotics in a small serving size.

“Consumers have quickly recognized the various benefits of probiotics and are looking to add them to their daily routines in new ways,” Miguel Freitas, vice president of Scientific Affairs, who leads a team of registered dietitians at DanoneWave, and the maker of the Dannon portfolio of yogurt in North America said. “In a survey discussing consumer experiences of probiotics, more than half of respondents preferred them to be available in food products rather than a pill. While Activia’s traditional yogurt offers this great solution, we are excited to give consumers another quick, nutritious and tasty way to incorporate the digestive health benefits of Activia with its live and active probiotics into their diet.”

The new Activia Dailies are offered in five flavors, strawberry, blueberry, cherry, vanilla and acai berry. Each of the products also stays true to the brand’s digestive health heritage, which targets the reduction of frequent minor digestive discomforts such as, bloating, gas, abdominal discomfort and rumbling when the product is consumed twice a day for two weeks, the White Plains, N.Y.-based company said.

“Using our 20-year history of probiotics research, we developed Activia Dailies to meet the needs of consumers who are interested in trying probiotics, but would prefer a delicious, quick and easy option instead of a pill or supplement,” Carolina Cespedes, senior marketing director of Probiotic Health Brands, said. “While Activia is well-known as a delicious source of probiotics, Activia Dailies add a new level of convenience by offering probiotics in an easy-to-sip format.”

Activia Dailies are available for purchase in the dairy aisle of grocery and club stores in multi-packs featuring 3.1 fl-oz. single-serving drinks for the suggested retail price of $5.19 for a pack of eight and $9.99 for a pack of 24. The vanilla option will be available in both grocery and club stores, while the acai berry will be an in-club exclusive.

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Alden’s Organic encapsulates summer, launches new bars

BY Gisselle Gaitan

Alden’s Organic is channeling the spirit of ice cream truck treats with its new line of Orange Cream bars. Consisting of popular ice cream flavors, the Eugene, Ore.-based company incorporated organic ingredients such as milk from cows not treated with artificial growth hormones and crafted the products without the use of high fructose corn syrup or artificial sweeteners.

This launch comes on the heels of the company previously announcing that it would be re-releasing three of its most popular flavors also in organic versions.

“We’ve captured the summer feeling of long, care-free afternoons with our new organic Orange Cream bar. It’s so good we’re calling it ‘summer on a stick,'” Michelle Hunt, vice president of Alden’s Organic, said. “We’ve transformed a classic citrus favorite with clean, organic ingredients that marry refreshing, organic orange sherbet swirled with creamy, organic vanilla ice cream.”

The Orange Cream Bars are just one of five new innovations from the brand, which include:

  • Orange Cream Bars feature an orange sherbet swirled with classic vanilla ice cream and clock in at 90 calories.
  • Double Fudge Bars channel the classic chocolate fudge bars, by being swirled with an extra helping of organic fudge and are only 100 calories.
  • Chocolate Chip Ice Cream Sandwich contains milk chocolate ice cream loaded with organic chocolate chips and sandwiched between two chocolate wafers.
  • Birthday Cake Ice Cream Sandwich features birthday cake ice cream with ribbons of purple icing, sandwiched between two vanilla wafers.
  • Strawberry Ice Cream Sandwich contains strawberry ice cream swirled with tangy strawberry jam, sandwiched between two vanilla wafers.

The five new launches are available for purchase in packages of four per box, and can be purchased for the suggested retail prices of $4.99 to $5.99 in natural food stores and conventional grocers throughout the nation.

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MillerCoors tackles light beer with Two Hats

BY Gisselle Gaitan

MillerCoors is entering the light beer category by debuting the Two hats line. The products contain a hint of all-natural fruit flavor and come in two options, lime and pineapple.

Two Hats contains an alcohol volume of 4.2%, merges the characters of a hint of fruit that does not overpower, and suits the taste and budget of a new generation of drinkers who aren’t currently big on beer, the Chicago-based company said.

“We want to give 21 to 24-year-old drinkers, who don’t consider beer to be great-tasting and affordable, an option they can get on board with,” Justine Stauffer, Two Hats brand manager said. “As soon as people realize that a beer this good is about five dollars, their immediate reaction is, ‘Wait, what?'”

The company will focus on sharing wide-ranging content, from videos to memes and gifs across various digital and social media platforms, such as College Humor, Facebook and Instagram to reach consumers. In addition to those methods, those interested in the product also will have the opportunity to try Two Hats through local sampling and custom events across the nation.

Further product information can be found on Two Hat’s Facebook, Instagram and website where a store locator can also be found.

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