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Clabber Girl intros Baileys Original Irish Cream Baking Chips

BY DSN STAFF

Baileys is hitting the baking aisle just in time for the holiday season.

The brand, best known for its cream liqueur, has partnered with Clabber Girl to launch Baileys Original Irish Cream Baking Chips.

Each of the baking chips contain a blend of Irish dairy cream and semisweet chocolate chips, the companies said.

“Clabber Girl has been a trusted partner and friend to bakers and home cooks for more than 150 years,” Gary Morris, president and COO at Clabber Girl, said. “We are thrilled to entrust our relationships with these valued customers with Baileys, and are extremely proud of what we together have created.”

In addition, the companies teamed up to launch a digital cookbook, which can be downloaded on Clabber Girl’s website, that contains 23 recipes incorporating the baking chips.

Baileys Original Irish Cream Baking Chips, which are nonalcoholic, are available at Amazon and at a few select retailers for the holiday season. The product will have a full national launch on Easter 2019.

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Kraft Heinz to acquire Primal Nutrition

BY DSN STAFF

Kraft Heinz announced that it has entered into a definitive agreement to acquire Primal Nutrition, the makers of the Primal Kitchen brand, for approximately $200 million.

Founded by Mark Sisson and Morgan Buehler, Primal Kitchen focuses on the creation of such better-for-you condiments, sauces and dressings as mayonnaise, salad dressings and avocado oil.

“The proposed partnership with Primal Kitchen is consistent with Kraft Heinz’s vision to be the best food company, growing a better world. The Primal Kitchen team has built an amazing portfolio of the world’s best-tasting, health-enhancing, real-food pantry staples,” Paulo Basilio, U.S. zone president at Kraft Heinz, said. “Primal Kitchen is an authentic, premium and growing brand that fits perfectly with our core condiments and Sauces categories, and we are excited to partner with the company’s strong existing team to drive growth across multiple categories going forward.”

Primal Kitchen will join Kraft Heinz under its Springboard platform, which was created to to partner with founders and brands that are looking to disrupt the food industry.

“My mission has always been to change the way the world eats. With that goal in mind, Primal Kitchen launched in 2015 to offer health-conscious consumers the best possible choices in condiments, sauces, dressings and healthy snacks,” Mark Sisson, co-founder of Primal Kitchen, said. “While our growth to date has exceeded all industry standards and expectations, our partnership with an industry leader like Kraft Heinz now offers an unrivaled opportunity to reach millions more of the consumers who have been seeking products like ours for years. Based on the significant time I’ve spent with the Kraft Heinz team, we share a common vision regarding the future of food and the importance of consumer choices. I look forward to working with them to grow this amazing brand.”

Primal Kitchen will continue to be led by its current leadership team and remain based in Oxnard, Calif. The transaction, subject to customary closing conditions, is expected to be completed in early 2019.

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Chobani unveils Gimmies line of Greek yogurt snacks

BY DSN STAFF

Chobani is making a major commitment to the kid’s yogurt aisle with the launch of its new Gimmies line of Greek Yogurt snack.

“Options today are lousy or impractical. It’s either junk food that parents don’t want their kids to eat or food that’s designed for adults that kids don’t want to eat. We wanted to break that cycle and it’s a challenge we took really seriously,” Hamdi Ulukaya, founder and CEO of Chobani, said. “As a parent, you know that food for kids has to be fun, it has to be delicious and most importantly, it has to be nutritious. And parents deserve nutritious options they can feel good about giving their kids.”

The Norwich, N.Y.-based company is rolling out 13 new flavors under the Gimmies platform, which will include Crunch, a product similar to the Chobani Flip format; yogurt milkshake drinks, pouches and tubes.

Gimmies products to be launched include:

  • Crunch, which comes in the poppin’ cotton candy, choco chunk cookie dunk, best birthday ever, ooey gooey s’more and rainbow sprinkle cone varieties. It comes in a 4-oz. serving that retails for $1.25;
  • Milkshakes, which are available in the bizzy buzzy strawberry, cookies and cream crush, and chillin’ mint chocolate flavors. It is available in a 4-oz. six pack that retails for $4.49;
  • Tubes, which feature the super berry rocket, creamy orange dreamy and cherry set go options. It comes packaged in a 10-pack of 1.5-oz. serving sizes that retail for $4.29; and
  • Pouches, which include the see ya later strawberry and bunch of bouncy grape varieties, and are available in a four-pack of 3.5-oz. servings that retail for $4.49.

Further information on the products, which are to be supported by an integrated campaign, can be found on Chobani’s website.

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