CENTER STORE

Budweiser, Jim Beam joint brew hits shelves

BY DSN STAFF

Budweiser and Jim Beam Bourbon have joined forces on a new beer that celebrates both brands and is part of Budweiser’s Reserve Collection.

“We’re very excited to bring the highly anticipated Budweiser Reserve Copper Lager to beer and bourbon aficionados from across the country,” Ricardo Marques, VP of marketing for Budweiser, said. “By working closely together with our friends at Jim Beam, we’ve brewed something truly unique that stays true to the incredible legacy of these two American icons.”

The new Budweiser Reserve Cooper Lager is brewed with two-row barley and aged on Jim Beam bourbon barrel staves. It features charred American oak staves, a toasted black aroma and a nutty taste that contains notes of caramel rye and vanilla.

“As the category leader in bourbon production and innovation, we are especially particular about the brands with whom we choose to partner,” Rob Mason, VP of marketing for Jim Beam, said. “Budweiser is the perfect match for Jim Beam — an all-American beverage icon with generations of family heritage, tradition and craftsmanship. We are thrilled that Fred Noe, our 7th Generation Master Distiller, had the opportunity to collaborate with Budweiser’s brewmasters to deliver such a unique and bourbon-forward beer.”

The Cooper Lager will be available in heritage glass bottles on draught at bars across the country, the company said.

It also will be supported by a campaign that will span across various platforms. Budweiser will feature MCA Nashville and Interscope Recording Artist Kassi Ashton, and the Budweiser Clydesdales as part of the campaign.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

A2 Milk products hit major retailer’s shelves

BY DSN STAFF

A2 Milk, a brand that works on creating products with only the A2 protein type and no A1, announced that it has secured distribution into Walmart locations across New York, Pennsylvania, Florida, Texas, Maryland and Washington D.C.

“Achieving distribution with such a powerful and respected retailer like Walmart further validates the a2 Milk brand proposition in the U.S. and marks a critical point in our company’s drive to bring consumers back to dairy by providing our products to the roughly 75 million Americans who report dairy intolerance,” Blake Waltrip, Boulder, Col.-based US CEO of a2 Milk Company, said. “The a2 Milk proposition is unique in the dairy industry, and we are looking forward to continuing to spread awareness of the benefits of A1 protein free milk with the first to market brand, a2 Milk.”

The company’s products began hitting the retailers’ shelves on July 27, joining its products already available in such states as New Jersey, Connecticut, Massachusetts, Delaware, Pennsylvania and Rhode Island.

“We are thrilled that millions more Americans will now have the opportunity to bring a2 Milk into their homes for their families,” global managing director and CEO of a2 Milk, said. “Our products offer a natural solution to those people who experience digestive discomfort from dairy and this is the next step of our goal of giving everyone the chance to enjoy the nutritious benefits of real milk.”

In addition to Walmart, consumers can find the brand’s products at such retailers as Wegmans, Stop and Shop, Giant Carlisle, Giant Landover, Whole Foods Market, Market Basket, Sprouts, Safeway, King Soopers, Target, Ralphs, Publix, ShopRite and The Fresh Market.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Kraft Heinz, Oprah launch frozen pizza line

BY DSN STAFF

Pizza night just got a whole new look.

Kraft Heinz announced that it has partnered with Oprah Winfrey on a new line of premium frozen pizzas.

As part of the O, That’s Good line, each of the new frozen pizzas features a third of the crust made with cauliflower and contains no artificial flavors or dyes, the company said.

“Pizza is a favorite, fun and easy food to share with family and friends,” Winfrey said. “I am always looking to add a nutritious twist to my foods, so we made part of the crust in my new pizza with cauliflower while maintaining that classic, cheesy pizza flavor you and your family love.”

Available in four varieties — pepperoni, five cheese, supreme and fire roasted veggies — each option retails for $6.99 each and can be found in the frozen pizza aisle at grocery stores nationwide.

“At Kraft Heinz, we understand that the trifecta of great taste, real ingredients and convenience in food options is nearly impossible to find,” Christopher Urban, head of mealtime stories at Kraft Heinz, said. “After the success of O, That’s Good! Refrigerated Soups and Sides, we wanted to bring excitement to the pizza category and give families even more delicious options to please everyone at the dinner table.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?