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Budweiser, Jim Beam joint brew hits shelves

BY DSN STAFF

Budweiser and Jim Beam Bourbon have joined forces on a new beer that celebrates both brands and is part of Budweiser’s Reserve Collection.

“We’re very excited to bring the highly anticipated Budweiser Reserve Copper Lager to beer and bourbon aficionados from across the country,” Ricardo Marques, VP of marketing for Budweiser, said. “By working closely together with our friends at Jim Beam, we’ve brewed something truly unique that stays true to the incredible legacy of these two American icons.”

The new Budweiser Reserve Cooper Lager is brewed with two-row barley and aged on Jim Beam bourbon barrel staves. It features charred American oak staves, a toasted black aroma and a nutty taste that contains notes of caramel rye and vanilla.

“As the category leader in bourbon production and innovation, we are especially particular about the brands with whom we choose to partner,” Rob Mason, VP of marketing for Jim Beam, said. “Budweiser is the perfect match for Jim Beam — an all-American beverage icon with generations of family heritage, tradition and craftsmanship. We are thrilled that Fred Noe, our 7th Generation Master Distiller, had the opportunity to collaborate with Budweiser’s brewmasters to deliver such a unique and bourbon-forward beer.”

The Cooper Lager will be available in heritage glass bottles on draught at bars across the country, the company said.

It also will be supported by a campaign that will span across various platforms. Budweiser will feature MCA Nashville and Interscope Recording Artist Kassi Ashton, and the Budweiser Clydesdales as part of the campaign.

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