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Bud Light intros lime, orange flavored lagers

BY Gisselle Gaitan

Bud Light is adding even more citrus to its portfolio by introducing the new Bud Light Lime and Bud Light Orange.

Both lagers are brewed with real lime and orange peels and deliver a clean and crisp taste that highlights the products natural citrus flavors, the New York City-based company said.

“Our millennial consumers are eager to try new, flavored options in the light lager category. We wanted to create something new to engage with these consumers and bring them into the Bud Light family,” Andy Goeler, vice president of marketing at Bud Light, said. “Flavored beer has seen steady growth with consumers continually looking for higher quality beverages made with real, natural flavors. Bud Light Lime and Bud Light Orange answers that call and reinforces Bud Light’s commitment to quality consumers have trusted for over 35 years.”

To celebrate the launch of the lime and orange beverages, the company, which is part of the Anheuser-Busch family, will be launching two commercials titled ‘Earth” and “Taste It” that highlight how each lager is brewed with real citrus peels.

Bud Light Lime is available nationwide and Bud Light Orange will be available from April through September. Further information can be found on the company’s website or social media channels.

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