Baileys revamps, reintroduces its coffee creamer line
Baileys is adding a new spin to its line of Original Irish Cream coffee creamer line.
The Broomfield, Colo.-based company is reinventing the products recipes, which are available in three flavors — Original Irish Cream, Vanilla Cream and Mocha Mudslide.
Each of the nonalcoholic creamers features more real dairy cream and genuine Baileys Original Irish Cream flavor, the company said.
In addition, the line is also being reintroduced as part of the Baileys licensing agreement with Danone North America and Diageo.
“We are so excited to re-introduce the Baileys line of delicious and indulgent coffee creamers,” Mac Krause, Brand Manager for Baileys creamers at Danone North America, said. “We asked for feedback from consumers and worked closely with our product innovation team to craft a rich and creamy coffee experience with the new recipe. We have focused on optimizing taste and texture, and we hope Baileys fans — and new fans! — enjoy a splash of Baileys coffee creamer in their next cup of coffee.”
The new line of coffee creamers is now available for purchase at grocery stores nationwide with a suggested retail price of $3.99. To find a particular flavors availability, the brand is encouraging consumers to visit the Where to Buy section on Baileys Creamers’ website.
Soylent intros in-between meal
Soylent is adding to its portfolio.
The Los Angeles-based company unveiled its latest product — Soylent Bridge, which contains 180 calories per serving and was designed to be a solution for when hunger strikes between meals.
“Soylent was created to fill ‘food voids,’ those times when you either skip a meal or make unhealthy, unsustainable or expensive food choices because you don’t have access to something better. We know that mealtime isn’t the only time our customers are faced with these difficult food decisions, so we set out to create a more complete and nutritious way to get you to your next meal. Our customers have been asking for a lighter, lower-calorie option that still packs a protein punch to satisfy these occasions and with Soylent Bridge, we’ve delivered,” CEO, Bryan Crowley said.
Packaged in an 11-oz. bottle, each product has 15 g of plant-based protein, 36 essential nutrients and only 3 g of sugar, the company said.
In addition, Soylent Bridge has no need for refrigeration until opened. A case of 12 bottles can be found on the company’s website for $24.70 for subscribers and $26 for one-time orders.
Further product information also can be found on the company’s website as well as social media channels.
I Can’t Believe It’s Not Butter, Eva Longoria partner on campaign
I Can’t Believe It’s Not Butter is launching a new campaign with the help of actress Eva Longoria.
The brand’s new “Spread No Drama” campaign addresses the ongoing habit of dramatic internal dialogues surrounding what to eat and what not to eat, the company said.
Longoria is to star in multiple comedic short-form videos that are aimed at inspiring people to reduce their food drama, and instead focus on a balanced lifestyle.
“Humor and fantastical scenarios are the brand’s DNA,” said Bernice Chao, Senior Brand Manager, Upfield. “We wanted someone who could bring the ‘Spread No Drama’ creative to life with a dose of unexpected humor and we couldn’t think of a funnier actress than Eva Longoria. Eva also is the epitome of a strong confident person who practices a balanced lifestyle.”
I Can’t Believe It’s Not Butter’s new campaign also is part of the brand’s new and fully fleshed creative ecosystem that is to feature such pieces as mass awareness plays to culinary credibility builders, and peer-to-peer reviews, the company said.
“I’ve used I Can’t Believe It’s Not Butter!® for years because I enjoy the taste,” said Eva Longoria. “I instantly fell in love with the concept of ‘Spread No Drama’ as soon as I read the script.”
Longoria’s campaign will be featured across various digital channels, print, in-store, radio and the brand’s social channels.