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Baileys revamps, reintroduces its coffee creamer line

BY DSN STAFF

Baileys is adding a new spin to its line of Original Irish Cream coffee creamer line.

The Broomfield, Colo.-based company is reinventing the products recipes, which are available in three flavors — Original Irish Cream, Vanilla Cream and Mocha Mudslide.

Each of the nonalcoholic creamers features more real dairy cream and genuine Baileys Original Irish Cream flavor, the company said.

In addition, the line is also being reintroduced as part of the Baileys licensing agreement with Danone North America and Diageo.

“We are so excited to re-introduce the Baileys line of delicious and indulgent coffee creamers,” Mac Krause, Brand Manager for Baileys creamers at Danone North America, said. “We asked for feedback from consumers and worked closely with our product innovation team to craft a rich and creamy coffee experience with the new recipe. We have focused on optimizing taste and texture, and we hope Baileys fans — and new fans! — enjoy a splash of Baileys coffee creamer in their next cup of coffee.”

The new line of coffee creamers is now available for purchase at grocery stores nationwide with a suggested retail price of $3.99. To find a particular flavors availability, the brand is encouraging consumers to visit the Where to Buy section on Baileys Creamers’ website.

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