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Aloha’s protein drinks go plant-based

BY DSN STAFF

Aloha is expanding its line of plant-based protein products.

The brand announced the launch of a new collection of protein drinks that are available in three flavors — chocolate sea salt, coconut and vanilla.

Created to provide consumers with 18 g of protein and 5 g of coconut sugar, the beverage contains a blend of electrolytes to replenish nutrients, prebiotics for gut health, and MCT oil derived from coconuts for energy and endurance.

In addition, Aloha’s protein drink uses a blend of pea and brown rice proteins, and has a coconut milk base, the company said.

“When discussing a concept for a plant-based protein drink with our small team of employee-owners at Aloha, we knew there were a few things consumers had often complained about with other protein beverages on the market — they’re chalky, too thick, have a ton of ingredients that people don’t recognize and don’t like (like stevia)…and they just feel like a gut bomb,” Aloha CEO, Brad Charron said. “At Aloha, our mission and only focus is to craft real plant-based food that tastes delicious and has nourishing ingredients — people shouldn’t have to sacrifice taste or the quality of ingredients they’re putting into their bodies. The introduction of coconut milk to a shelf-stable protein drink is a first in the category and creates a creamy, smooth texture and complements the flavors of the drinks. We’re thrilled to share this with our customers.”

Each of the new beverages, like the brand’s other products, are certified USDA Organic, vegan, non-GMO, do not contain artificial ingredients, and are free of gluten, soy, dairy and stevia.

Shoppers can find Aloha’s new line of plant-based protein drinks on the company’s website, Target shelves and Amazon.

The products will also be hitting Harris Teeter, Publix, Hy-Vee, Albertsons and Safeway shelves in the near future, the company said.

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