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Alden’s Organic encapsulates summer, launches new bars

BY Gisselle Gaitan

Alden’s Organic is channeling the spirit of ice cream truck treats with its new line of Orange Cream bars. Consisting of popular ice cream flavors, the Eugene, Ore.-based company incorporated organic ingredients such as milk from cows not treated with artificial growth hormones and crafted the products without the use of high fructose corn syrup or artificial sweeteners.

This launch comes on the heels of the company previously announcing that it would be re-releasing three of its most popular flavors also in organic versions.

“We’ve captured the summer feeling of long, care-free afternoons with our new organic Orange Cream bar. It’s so good we’re calling it ‘summer on a stick,'” Michelle Hunt, vice president of Alden’s Organic, said. “We’ve transformed a classic citrus favorite with clean, organic ingredients that marry refreshing, organic orange sherbet swirled with creamy, organic vanilla ice cream.”

The Orange Cream Bars are just one of five new innovations from the brand, which include:

  • Orange Cream Bars feature an orange sherbet swirled with classic vanilla ice cream and clock in at 90 calories.
  • Double Fudge Bars channel the classic chocolate fudge bars, by being swirled with an extra helping of organic fudge and are only 100 calories.
  • Chocolate Chip Ice Cream Sandwich contains milk chocolate ice cream loaded with organic chocolate chips and sandwiched between two chocolate wafers.
  • Birthday Cake Ice Cream Sandwich features birthday cake ice cream with ribbons of purple icing, sandwiched between two vanilla wafers.
  • Strawberry Ice Cream Sandwich contains strawberry ice cream swirled with tangy strawberry jam, sandwiched between two vanilla wafers.

The five new launches are available for purchase in packages of four per box, and can be purchased for the suggested retail prices of $4.99 to $5.99 in natural food stores and conventional grocers throughout the nation.

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MillerCoors tackles light beer with Two Hats

BY Gisselle Gaitan

MillerCoors is entering the light beer category by debuting the Two hats line. The products contain a hint of all-natural fruit flavor and come in two options, lime and pineapple.

Two Hats contains an alcohol volume of 4.2%, merges the characters of a hint of fruit that does not overpower, and suits the taste and budget of a new generation of drinkers who aren’t currently big on beer, the Chicago-based company said.

“We want to give 21 to 24-year-old drinkers, who don’t consider beer to be great-tasting and affordable, an option they can get on board with,” Justine Stauffer, Two Hats brand manager said. “As soon as people realize that a beer this good is about five dollars, their immediate reaction is, ‘Wait, what?'”

The company will focus on sharing wide-ranging content, from videos to memes and gifs across various digital and social media platforms, such as College Humor, Facebook and Instagram to reach consumers. In addition to those methods, those interested in the product also will have the opportunity to try Two Hats through local sampling and custom events across the nation.

Further product information can be found on Two Hat’s Facebook, Instagram and website where a store locator can also be found.

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SweeTarts adds flavor to chewy ropes line

BY Gisselle Gaitan

SweeTarts has added a new product to the fan favorite SweeTarts Ropes line. The new Tangy Strawberry Soft and Chewy Ropes are the Glendale, Calif.-based company’s latest addition, which contains no artificial colors or flavors.

Back in 2015, the company, which is part of Nestlé, launched the Cherry Punch SweeTarts Soft and Chewy Ropes, which became its best-selling sugar candy. The product is sold in single and shareable packages and features fruit-flavored licorice rope packed with a tart center.

“After receiving overwhelmingly positive feedback from consumers across the nation, it only made sense to expand the ropes line with America’s favorite candy flavor, strawberry,” Meghan Erickson, SweeTARTS brand manager, said. “We’re confident that our fans will love bending, twisting and looping our new Tangy Strawberry Soft and Chewy Ropes as much as they’ll enjoy eating them.”

On Feb. 13, those who are interested in the product can log in to purchase the SweeTarts Tangy Strawberry Soft & Chewy Ropes through a limited presale program. After the sale, the ropes will be available for purchase in retail locations beginning in May.

More information on SweeTarts can be found on the company’s website, and its Facebook, Instagram and Twitter pages with the #GetBerryRopedIn hashtag on social media.

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