The collection which is targeted specifically towards teens and tweens is available for purchase on the company’s website and Target.com.
Popsugar, a global lifestyle media brand, also recognized Giant as the best grocery store in Pennsylvania in 2017.
As part of Restock Kroger, the company is also investing an incremental $500 million in human capital over the next three years.
The collection will feature the confident and charming, good and grounded, vibrant and playful and cool and collected scents, which will be available in perfume, body spray and rollerball options.
Food Lion and Instacart are delivering to 157 postal code areas, including the initial markets of Charlotte and Raleigh that launched in mid-2016.
The digital shelf strip displays pricing and nutritional information along with video ads and coupons.