Keurig’s latest expert couples a strong beverage background from Bacardi U.S.A and The Coca Cola Company with experience managing the diversified CPG portfolio of the Nature’s Bounty Co.
Samuel Adams has added a new drink to its line of products, Sam ’76, which marries together the flavors of a lager and ale.
RLA Collective, an OTC/healthcare-focused integrated marketing agency, made the 2018 Innovation SABRE Awards shortlist for three programs in digital/marketing: “Best in Digital Marketing/Advertising” for an integrated media campaign with Vetoquinol U.S.A; “Best Use of Video Networks” utilizing Facebook LIVE to showcase pet care advice from Tomlyn's resident veterinarians; and “Best in Brand Narratives” for a unique video testimonial influencer campaign, “VSL#3: The Journey Back," (featured above) the company announced last week.
Petrics, a pet health technology company, is looking to make tracking weight, activity levels and rest periods a whole lot easier for pet owners. By launching the Smart Pet Bed, Activity Tracker, pet Health and Nutrition App, the Las Vegas-based company is aiming to help those four-legged family members achieve optimal weight ranges.
The National Association of Chain Drug Stores is bringing Grammy winning artists Huey Lewis and the News to NACDS Annual this year. The band will perform at the Opening Celebration of NACDS Annual, taking place from April 21 to April 24 at the Breakers in Palm Beach, Fla., this year.
Colgate wants to help consumers change and improve the way they brush their teeth by launching a new electric toothbrush with artificial intelligence that will provide users with feedback on teeth brushing.
The Colgate Smart Electronic Toothbrush E1 with Artificial Intelligence works with Apple's ResearchKit to crowdsource toothbrushing data for better and faster innovation, the company said. Designed with the help of dentists, the brush features real-time sensors and AI algorithms to detect brushing effectiveness in 16 zones of the mouth.