Focusing on kids’ health isn’t child’s play to food retailers.
More than ever, it demands lots of adult brainpower because the stakes are higher.
For supermarkets, children’s health is the focus of their most prized customer base, millennial parents, who are deluged with media stories about childhood obesity. Yet finding solutions that interest kids while meeting the health expectations of parents is no easy task.
Supermarkets know that success will help bolster their efforts in the battle with other food retail competitors.
What motivates people as pharmacy customers is a complex topic. Why do some consumers remain loyal for years while others disappear? Why are some diligent at picking up prescriptions while some neglect to at all? While individual consumers have unique motivators for continuing to visit a particular pharmacy and for medication adherence, understanding overarching behavioral patterns can contribute to healthier individuals and increase pharmacy business success.