With cleansers and moisturizers firing on all cylinders, retailers and brands are fine-tuning other segments to keep the momentum going.
By bringing skin care innovations to mass doors more quickly, chains have been able to keep their customer base from straying to specialty stores and, in some cases, lure them back.
Feminine hygiene products, once relegated to back aisles near diapers, are hidden no longer. In fact, the entire category is being treated more like a beauty business than a commodity. Some chains even cross-merchandise feminine wipes or cleansers near beauty aisles.
Once again, millennial shoppers are driving the change. They aren’t afraid to talk about periods or other feminine issues that were once unmentionable. There are blogs about waxing and menstruation, and Refinery 29 Snapchatted about how to empty a menstrual cup.
There is a potential white space opportunity for retail clinics in advancing point-of-care diagnostic offerings on site. In 2015, combined sales of POC tests, clinical chemistry and immunoassay laboratory tests and vaccines to retail clinics reached $240 million, with vaccines accounting for a greater share than POC tests or laboratory tests. This reflects total annual growth of more than 26% per year since 2010, when retail clinics accounted for about $75 million in purchases of these products.
Unintentional cuts and piercings account for 6.3% of all non-fatal injuries, according to the latest data from the National Center for Injury Prevention and Control, a division of the Centers for Disease Control and Prevention, with more than 2 million accidental cuts occurring each year. Among children ages 19 years and younger, 746-of-every-100,000 kids get an accidental cut or piercing each year, according to the Centers for Disease Control and Prevention.
With more than 12 million outbreaks estimated to occur annually among preschool and school-aged children in the United States, lice infestations are a big deal. And pharmacists play a key role in helping parents select safe and successful treatments.
According to a whitepaper published earlier this year by TyraTech, makers of Vamousse, lice resistance to permethrin and synergized pyrethrins has limited the efficacy of OTC products containing these pesticides and engendered their misuse and overuse.
It appears oral care brands are borrowing a page from the skin care playbook. To brush up on sales, more oral care brands are mirroring trends that have boosted mass market skin care sales — double-duty toothpastes, a trend toward “premiumization” and building momentum for more naturally positioned offerings.