The one “Shark Tank” entrepreneur who may have the best understanding of the mass market health and wellness business, judging from his number of appearances at industry events, made a deal for 20% of Boobie Bar this past Sunday as part of the lastest ABC broadcast.
Nature’s Bounty on Tuesday named Bob Goode chief customer officer.
The Nature’s Bounty on Tuesday acquired The Best Bar Ever, adding a line of real-food nutrition bars to its growing portfolio of sports and nutrition products.
Launching into more than 300 Walmart locations in January, the Boobie Bar origin story is reminiscent of the popular Airborne immune boosting supplements.
Goddess Garden Organics recently augmented sensory health and wellness merchandising assortments with a line of wearable aromatherapy accessories and essential-oil roll-on perfumes.
“Aromatherapy’s popularity is quickly becoming mainstream, and the benefits of pure essential oils are undeniable,” stated Nova Covington, CEO Goddess Garden, which operates out of Boulder, Colo. “Our new line lets people enjoy the benefits of aromatherapy on-the-go, with the added bonus of mood-enhancing stones.”
Supplement usage is at an all-time high, with more than 3-in-4 U.S. adults reporting they augment their wellness routine with a vitamin, mineral or other dietary supplement. That’s according to the 2017 Council for Responsible Nutrition Supplement Survey. These results, industry experts say, show that the industry is building up its credibility among consumers.