BEAUTY CARE

Young Living Essential Oils appoints new CFO

BY DSN STAFF

Young Living Essential Oils appointed Lee Bowen as its new chief financial officer.

In this role, Bowen will be responsible for all aspects of the company’s financial conditions, as well as overseeing the accounting, tax, finance, commission services and human resource departments.

“At Young Living, much like we seek out the best botanicals from around the world, we search high and low for the best and brightest talent in the business,” Mary Young, Young Living’s CEO, said. “That’s why Lee was recruited, and he’s been dazzling us in the Finance department for years. I am so proud to welcome him to our executive team.”

Bowen joined Young Living Essential Oils in 2014 as director of finance and was promoted to senior director of finance. He was most recently the Lehi, Utah-based company’s senior vice president of finance and oversaw the analysis, fraud, management, treasury, banking, commission services, payroll and risk management departments.

“After an exhaustive search process, we are pleased to announce that we found the best person to fill the Chief Financial Officer role in our own Lee Bowen,” said Jared Turner, Young Living’s president and COO, said. “Lee has been instrumental in Young Living’s achievement of $1.5 billion in annual revenue and in the 800% growth over the last five years. His skills and experience are integral to helping us plan for the future as we grow into a multibillion-dollar company.”

Before joining the company, Bowen was the regional director of finance at Hilti as an expatriate in Panama, and also worked as the director of financial planning and analysis for Nature’s Sunshine.

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SeroVital unveils two-step formula

BY DSN STAFF

SeroVital, a brand that focuses on creating and distributing hGH-boosting supplements, announced the launch of a new product.

The Salt Lake City-based company’s new SeroVital Hair Regeneres is a two-step system that aims to deliver melanin to hair roots, and impact scalp environment with external bioactives.

“At the root of SeroVital Hair Regeneres is a proprietary compound called Chromaviv,” Amy Heaton, director of scientific affairs of SanMedica International, said. “It is a novel, bioavailable compound that has been optimized to help regrow natural hair color. In a clinical trial conducted over 120 days, study subjects saw significantly darker — less gray — hair over time. In fact, 87% of subjects agreed their hair was less gray. In a 90-day randomized, double-blind, placebo-controlled clinical trial, subjects saw significant improvements in age-related hair loss, hair tensile strength, hair appearance, reduced hair fall, increased growth phase of existing hair, and reduced breakage.”

A 30-day supply of the product contains one bottle of the Advanced Hair Thickening serum and 60 Hair Renewal Softgels. SeroVital Hair Regeneres features complexes that deliver bioavailable keratin peptides, melanin, such herbs as rosemary and turmeric, vitamin B, biotin, pantothenic acid and minerals.

The product is backed by a 100% satisfaction guarantee, with a full refund if returned within 30 days of purchase, and will roll out to retailers nationwide in August.

Further information on the product can be found on its website.

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Garnier SkinActive receives Cradle to Cradle certification

BY DSN STAFF

L’Oréal USA announced that five products in its Garnier SkinActive line have achieved Cradle to Cradle’s silver recognition certification.

“As the largest beauty company in the world, L’Oréal has taken the responsibility of sustainability seriously, with multiple products from brands across its portfolio achieving Cradle to Cradle certifications,” Lewis Perkins, president of the Cradle to Cradle Products Innovation Institute, which administers the Cradle to Cradle Certified Products Program, said. “By using the Cradle to Cradle Certified product standard as a framework for the continuous improvement of the material health and impact of its products, L’Oréal is leading the beauty industry towards greater transparency and trust with its consumers.”

The brand’s certification was based on an evaluation of material health, material reutilization, renewable energy, carbon management, water stewardship and social fairness practices.

Garnier is the first mass market skin care brand to achieve this status for its products and it joins L’Oréals other brands — Biolage and Kiehl’s — to reach this milestone, the company said.

“The Cradle to Cradle certification is a multi-attribute certification that mirrors L’Oréal USA’s holistic approach to sustainable product development,” Danielle Azoulay, head of CSR and sustainability for L’Oréal USA, said. “We know our consumers value sustainability, and to us that means demonstrating sustainability leadership across the value chain, from formulation to manufacturing to renewable resources to social fairness. We are thrilled that Garnier is the third brand in our portfolio to achieve this major milestone and look forward to continuing to integrate this best-in-class certification across L’Oréal USA’s products.”

Cradle to Cradle’s certifications are awarded at five levels: basic, bronze, silver, gold and platinum. Five of Garnier’s products that made the cut include:

  • Garnier SkinActive deep pore facial Cleanser with green tea;
  • Garnier SkinActive refreshing facial cleanser with aloe juice;
  • Garnier SkinActive soothing cleansing milk with rose water;
  • Garnier SkinActive deep pore exfoliating face scrub with green tea; and
  • Garnier SkinActive refreshing cream cleanser with aloe juice.

All newly certified Garnier products were produced in the company’s Franklin, N.J., facility, which is powered with 100% renewable energy and features optimized vessel cleaning systems that have led to a reduction in water consumption, the company said.

“L’Oréal continues to set an incredible example for how the beauty industry can make our world a better place,” William McDonough, co-founder of MBDC, the originators of the Cradle to Cradle Certified program and assessors of the certified Garnier products, said. “Their commitment to design, develop and take to market Cradle to Cradle Certified products not only empowers customers to choose products that are good for the world, but also encourages other businesses to follow suit. L’Oréal is, in effect, inviting their industry to join them in collaborative advantage as they seek the highest standard.”

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