BEAUTY CARE

YouCam Makeup intros on-demand beauty advisors

BY Gisselle Gaitan

YouCam Makeup’s parent company, Perfect Corp., announced the launch of the app’s new on-demand, augmented reality Beauty Advisor 1-on-1 experience.

The New York City-based company’s latest innovation implements its technology to be used for personalized video consultations with beauty experts from across the country. App users within the United States are invited to call and connect to professional beauty advisors for real-time AR look and product try-ons.

“We are thrilled to officially invite users to experience YouCam’s unique on-demand Beauty Advisor service,” Alice Chang, CEO of Perfect, said. “This highly interactive feature continues to elevate and enhance the customer beauty journey and revolutionize the traditional beauty consultation experience.”

To ensure an authentic and helpful experience, the company recruited and hand-selected a team of professionals with extensive retail beauty experience to fill the Beauty Advisor shoes, the company said.

Once a user connects via video chat, which can be found in the app, the advisors can display looks and products virtually, on themselves or on the caller’s face. Beauty advisors will provide insights, product recommendations, beauty tips and help users find and shop for products directly.

YouCam’s on-demand Beauty Advisor service is now available for free and is open to those in the United States seven days a week from 3 pm to 9 pm ET.

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