BEAUTY CARE

YouCam Makeup intros on-demand beauty advisors

BY Gisselle Gaitan

YouCam Makeup’s parent company, Perfect Corp., announced the launch of the app’s new on-demand, augmented reality Beauty Advisor 1-on-1 experience.

The New York City-based company’s latest innovation implements its technology to be used for personalized video consultations with beauty experts from across the country. App users within the United States are invited to call and connect to professional beauty advisors for real-time AR look and product try-ons.

“We are thrilled to officially invite users to experience YouCam’s unique on-demand Beauty Advisor service,” Alice Chang, CEO of Perfect, said. “This highly interactive feature continues to elevate and enhance the customer beauty journey and revolutionize the traditional beauty consultation experience.”

To ensure an authentic and helpful experience, the company recruited and hand-selected a team of professionals with extensive retail beauty experience to fill the Beauty Advisor shoes, the company said.

Once a user connects via video chat, which can be found in the app, the advisors can display looks and products virtually, on themselves or on the caller’s face. Beauty advisors will provide insights, product recommendations, beauty tips and help users find and shop for products directly.

YouCam’s on-demand Beauty Advisor service is now available for free and is open to those in the United States seven days a week from 3 pm to 9 pm ET.

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Walmart adds beauty consultations via Hard Candy demo program

BY Gisselle Gaitan

Hard Candy will be showcasing new products at Walmart stores throughout the nation as part of a new retailtainment program.

The beauty brand will be visiting 365 of the retailer’s locations across the United States and offering consumers a personalized makeup consultation. Two looks — Rock the Golden Glow for the day and Rock the Golden Glam for the night — will be demonstrated by utilizing such new products as:

  • The Sheer Envy Hydrating Primer Mist, which is a coconut water infused primer mist that boosts hydration and works for up to 12 hours, leaving skin soft, smooth, supple and retails for $8;
  • The Look Pro! Rose Gold Eyeshadow Palette, which contains shimmering eyeshadow shades, four professional brushes and retails for $10;
  • The Be Bold Mascara, which comes in 10 bold or glitter shades that retail for $5;
  • The Just Glow! Baked Trio, which features highlighting powders that come in four shades and retails for $9; and
  • The Plumping Serum Lip Gloss, which is a gloss that volumizes, hydrates, delivers hyaluronic acid to plump skin, minimize the appearance of lines, comes in 24 sheer or full-color shades and retails for $6.

Hard Candy’s new retailtainment program launched on May 10 and will have demos throughout the month of May in Arizona, Arkansas, California, Colorado, Florida, Idaho, Montana, New Mexico, New Jersey, New York, Oklahoma, Oregon, Texas, Utah, Virginia and Wyoming locations.

The program will continue all year across the country in target Walmart locations.

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Edgewell Personal Care appoints new chief legal officer

BY DSN STAFF

Edgewell Personal Care has announced that Marisa Iasenza would be joining its leadership team as the new chief legal officer, effective June 4.

Iasenza previously served as senior vice preside, general counsel and secretary of Harman International Studies. There she was responsible for all legal matters related to mergers and acquisitions, including negotiating and drafting agreements along with financings, contracts, regulatory filings with the SEC and NYSE.

“Marisa is a pragmatic, results-oriented General Counsel and I am excited that she will be joining our team,” David Hatfield, chief executive officer, president and chairman of the board of directors, said. “During this transformational time at Edgewell, I look forward to having Marisa as a trusted advisor and key member of my leadership team while partnering with her on legal and strategic initiatives moving forward.”

She was with Harman for 10 years, maintaining roles of increased responsibilities throughout her tenure. Prior to that, Iasenza served as assistant general counsel with United Agri Products, where she acted as lead attorney for all merger and acquisition activity, including drafting and negotiating agreements.

Iasenza holds a Master of Laws from the University of Miami, and a Bachelor of Laws and Bachelor of Civil Laws from the University of Ottawa.

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