BEAUTY CARE

Walmart adds beauty consultations via Hard Candy demo program

BY Gisselle Gaitan

Hard Candy will be showcasing new products at Walmart stores throughout the nation as part of a new retailtainment program.

The beauty brand will be visiting 365 of the retailer’s locations across the United States and offering consumers a personalized makeup consultation. Two looks — Rock the Golden Glow for the day and Rock the Golden Glam for the night — will be demonstrated by utilizing such new products as:

  • The Sheer Envy Hydrating Primer Mist, which is a coconut water infused primer mist that boosts hydration and works for up to 12 hours, leaving skin soft, smooth, supple and retails for $8;
  • The Look Pro! Rose Gold Eyeshadow Palette, which contains shimmering eyeshadow shades, four professional brushes and retails for $10;
  • The Be Bold Mascara, which comes in 10 bold or glitter shades that retail for $5;
  • The Just Glow! Baked Trio, which features highlighting powders that come in four shades and retails for $9; and
  • The Plumping Serum Lip Gloss, which is a gloss that volumizes, hydrates, delivers hyaluronic acid to plump skin, minimize the appearance of lines, comes in 24 sheer or full-color shades and retails for $6.

Hard Candy’s new retailtainment program launched on May 10 and will have demos throughout the month of May in Arizona, Arkansas, California, Colorado, Florida, Idaho, Montana, New Mexico, New Jersey, New York, Oklahoma, Oregon, Texas, Utah, Virginia and Wyoming locations.

The program will continue all year across the country in target Walmart locations.

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BEAUTY CARE

Edgewell Personal Care appoints new chief legal officer

BY DSN STAFF

Edgewell Personal Care has announced that Marisa Iasenza would be joining its leadership team as the new chief legal officer, effective June 4.

Iasenza previously served as senior vice preside, general counsel and secretary of Harman International Studies. There she was responsible for all legal matters related to mergers and acquisitions, including negotiating and drafting agreements along with financings, contracts, regulatory filings with the SEC and NYSE.

“Marisa is a pragmatic, results-oriented General Counsel and I am excited that she will be joining our team,” David Hatfield, chief executive officer, president and chairman of the board of directors, said. “During this transformational time at Edgewell, I look forward to having Marisa as a trusted advisor and key member of my leadership team while partnering with her on legal and strategic initiatives moving forward.”

She was with Harman for 10 years, maintaining roles of increased responsibilities throughout her tenure. Prior to that, Iasenza served as assistant general counsel with United Agri Products, where she acted as lead attorney for all merger and acquisition activity, including drafting and negotiating agreements.

Iasenza holds a Master of Laws from the University of Miami, and a Bachelor of Laws and Bachelor of Civil Laws from the University of Ottawa.

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BEAUTY CARE

Miss Spa’s exfoliator, peel-off masks prep skin for spring

BY Gisselle Gaitan

Continuing its mission to bring the best skin care to consumer’s doorsteps, Miss Spa has unveiled several new products that will tackle all skin concerns.

The brand’s Pro Series line features three new products — Orange Peel Peel-Off Mask, Himalayan Salt Exfoliating Scrub and the Lift and Firm Silver Peel-Off Mask — that hydrate, exfoliate and brighten skin.

“We made the Miss Spa Orange Peel-Off Mask, the Lift and Firm Silver Peel-Off Mask and the Himalayan Salt Exfoliating Scrub in multi-use, resealable packages so they can travel with you. So many people have raved at how convenient the multi-use pack is to throw in their gym bag or weekend bag, and they don’t have to worry about the product getting everywhere,” Lisa Ashcraft, president of Miss Spa, said. “Miss Spa is driven to find skin care solutions across the board. Not only do these masks deliver noticeable and immediate results, but they’re packaged to fit the lifestyles of busy, on-the-go women. And it’s all done at an excellent price point!”

Miss Spa’s Orange Peel Peel-Off mask deep cleans pores, removes impurities and brightens skin. The Himalayan Salt exfoliating Scrub cleans pores, exfoliates the dull surface of the skin and keeps skin hydrated. Lastly, the Life and Firm Silver Peel-Off Mask contains glow-boosting mica to hydrate skin, and tones while also nourishing skin.

“Whether it’s using Vitamin C to pull bacteria away from your face or mica to leave your skin glowing, the Miss Spa team gathers the highest-quality ingredients from around the world and pairs them with science to deliver visible signs of improvement,” Ashcraft said. “There is so much confusion in the beauty industry. Many brands list ingredients but don’t actually say what they do. Our packages clearly say what the product is and how it’s going to help your skin.”

Miss Spa’s Orange Peel Peel-Off Mask, Lift and Firm Silver Peel-Off Mask and Himalayan Salt Exfoliating Scrub retail for $7 each and can be found at Ulta Beauty shelves or on the company’s website.

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