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BEAUTY CARE

The Vintage Cosmetic Co. launches headbands into Wegmans

BY Gisselle Gaitan

The Vintage Cosmetic Co. is expanding its reach.

The British brand, best known for creating beauty tools with a look inspired by the 1950s, announced that it will launch three new products at Wegmans.

Vintage-inspired Make-Up Headbands, with an added bow, come in in three varieties — Olive, Ava and Dotty — which will be available at the retailer.

The Olive Make-up Headband, featuring a soft polka dot design, and the Ava Make-up Headband, which is made from black and white striped toweling, will be exclusive to Wegmans.

Dotty, which happens to be one of the brand’s best-selling headbands, is made from soft, plush fabric with a fuchsia color, the company said.

“Our Make-up Headbands are perfect for seasonal gifting, and the two Wegmans exclusive Olive and Ava Make-up Headbands make me think of Audrey Hepburn in ‘Breakfast at Tiffany’s’ — they have a classic feel to them, but are also fun and practical at the same time,” Clare Tarry, The Vintage Cosmetic Co.’s co-founder and commercial director, said.

All three headbands feature elasticated bands to ensure one size fits all, while also are comfortable pushing hair out of the user’s face.

The Vintage Cosmetic Co.’s Make-Up Headbands will hit the retailers’ shelves at the end of October.

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Spotlight on: Seasonal skin care

BY DSN STAFF

With summer wrapping up, it’s time to say goodbye to the beach and the heat and welcome the crisp autumn air and changing colors of the leaves.

That also means, for many, it’s time to refresh that beauty routine a bit, which could mean giving hair a little extra TLC, or removing dirt and grime from the face before applying a new layer of foundation. That’s why Drug Store News gathered together a few products that are sure to help refresh and refuel beauty routines for the fall weather ahead.

Urban Skin Rx’s Purifying 2-in-1 Pumpkin Pore Mask
Designed as a nourishing, self-warming, deep-cleansing mask and exfoliating scrub, the product combines minerals and enzymes to improve the appearance of pores, cleanse, hydrate and rejuvenate skin with the perfect for fall pumpkin ingredient. The mask is available at the suggested retail price of $16.99 at select Target stores and online.

Yes To’s Tea Tree Soothing Hair Clay Mask
The mask, which is meant to be used on dry, itchy scalps, is formulated to deep clean hair and scalp, and contains bentonite and kaolin clays to remove buildup and leave tresses feeling smooth, soft and healthy in just 5-to-10 minutes. It can be applied to wet or dry hair and rinsed or shampooed out. The hair clay mask is available at the suggested retail price of $3.99.

Eos’ Berry Blossom Body Lotion
Created to provide skin with a silky finish and healthy feel, the lotion provides 24 hours of moisturization, and is enriched with shea butter, avocado oil and vitamin E. Its nongreasy formula allows for easy application, and it can be found on the shelves of such retailers as Walgreens, CVS Pharmacy and Ulta Beauty at the retail price of $3.99 to $6.49 each.

Smith & Cult’s Blackdrop Charcoal Brightening Primer
Formulated to even and hydrate skin, this black-to-clear primer contains bamboo charcoal, black pearl and vitamin E to prep skin. It also features a patented breathable film technology that immediately tightens and firms skin. The primer is available exclusively at select Ulta Beauty stores and online for $32.

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BolognaFiere Cosmoprof announces change in leadership

BY DSN STAFF

BolognaFiere Cosmoprof announced that Liza Rapay will take over as the head of North America marketing to run Cosmoprof Las Vegas, or CPNA, in a partnership with the Professional Beauty Association.

“I am delighted to appoint Liza Rapay to head up CPNA. She brings 13 years of prestige beauty experience and a true passion for the beauty industry. We look forward to collaborating with Ms. Rapay as we continue to grow our reputation as the leading B2B beauty trade show,” Gianpiero Calzolari, chairman of BolognaFiere SpA, said. “Ms. Rapay will directly report to Enrico Zannini, general manager of BolognaFiere Cosmoprof and director of Cosmoprof Worldwide.”

Rapay will succeed CPNA’s current marketing director, Daniela Ciocan.

“I am honored to be a part of this organization. I am excited at the opportunity to work with all beauty companies — from start-ups to established brands. This is an amazing platform to connect people in the industry,” Rapay said. “With the market always evolving, I believe that strong relationships will always be one of the constants necessary to succeed in this business.”

Before joining Cosmoprof, Rapay served as the North American marketing director at Clinique, which is part of Estee Lauder. During her tenure with the prestigious beauty brand, she also held the role of key account marketing director.

“The Professional Beauty Association is pleased to welcome Ms. Rapay as the new head of Marketing for Cosmoprof North America,” Steve Sleeper, executive director of the Professional Beauty Association, said. “With her extensive knowledge of the beauty industry and enthusiasm for building strong relationships, we’re confident Liza will be a great partner.”

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