BEAUTY CARE

The Vintage Cosmetic Company adds bath, body products to Ulta Beauty shelves

BY Gisselle Gaitan

The Vintage Cosmetic Company is bringing additional bathing and body products for extra pampering to Ulta Beauty’s shelves.

The first new innovation from the brand, the Comforting Gel Bead Face Mask, can be used either cool or warm to achieve rejuvenated skin. The mask also opens pores and soothes facial discomfort when used warm. When used cold, it closes pores and eases puffiness and swelling, and soothes sunburns, the company said.

The Cosy Comfort Kit, the company’s second new innovation, will be part of its gift set range and contains the Gel Bead Eye Mask and Gel Bead Comfort Pack. Both products included in the kit can be used either warm or cool, and help soothe such skin discomforts as swelling and puffiness.

“This year is an exciting year for us: We have welcomed the business partners who brought Benefit Cosmetics to the U.K. from America, Gail Bokarski and Ian Marshall are onboard as shareholders, and launched at JCPenney as part of the JCP Salon initiative and extended retail assortment,” Clare Tarry, The Vintage Cosmetic Company’s co-founder and commercial director, said. “Additionally, by the time August rolls around we will have launched a total of five new products into Ulta Beauty stores as well.”

The brand, which hails from Britain, is best known for creating cosmetic accessories that are inspired by the vintage styles of the 1950s.

Both new launches will hit Ulta Beauty locations and its e-commerce site in late July and early August.

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