BEAUTY CARE

Tom’s of Maine celebrates 25 years of Silly Strawberry Natural Children’s Toothpaste

BY Gisselle Gaitan

KENNEBUNK, Maine. – Tom’s of Maine, creators of toothpaste for adults set out to use their expertise and success in making effective, natural toothpastes to construct an offering for children. The Silly Strawberry Natural Children's Toothpaste resulted from this effort and 25 years later, the company is celebrating the anniversary of the product's launch. 

"Silly Strawberry is really innovative in its approach to taste," Tom's of Maine co-founder Kate Chappell, who played a key role in the product's research and development in 1992, said. "We knew kids preferred fruit flavors to minty or 'spicy' adult options, so we experimented to ensure the bright fruit flavor stood out. I'm extremely proud we succeeded in developing a naturally-flavored, effective toothpaste children would want to brush with, while avoiding unnecessary or artificial ingredients."

The product is made with no artificial flavors, colors, sweeteners or preservatives. Tom’s of Maine partnered with legendary children’s singer and songwriter, Laurie Berkner to create a song titled “Silly Brushing Song (Brush ‘Em Up).” It is to encourage children to brush their teeth for two minutes, twice daily as recommended by the American Dental Association.

"Getting little ones to brush their teeth can be just as much a trying task today as it was 25 years ago," Paul Jessen, senior brand manager at Tom's of Maine said. "The great taste of Silly Strawberry was certainly key to building good brushing habits with my own kids, and I love that the 'Silly Brushing Song' helps parents encourage those habits even more."

Silly Strawberry Natural Children’s Toothpaste is specially formulated for kids ages 2-6 years old in both fluoride and fluoride-free options. The company also offers a fluoride-free toothpaste for children ages 3 to 24 months called Toddler Training Toothpaste and mildly minty, Wicked Cool! Toothpaste for children ages 8 years old and older. 

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L’Oréal to feature Lancôme products and tutorials on YouCam Makeup

BY Gisselle Gaitan

NEW YORK — Part of the next step in the collaboration between Perfect Corp. and L’Oreal is to bring iconic beauty brand Lancôme Paris, to AR-powered YouCam Makeup.

In July, L’Oréal announced plans to integrate its brands into the app, allowing consumers to seamlessly purchase items seen through tutorials. Now, such Lancôme products as lipsticks, mascaras, liners, shadows, and looks inspired by the brand’s chic vision will be highlighted on the network and available for purchase through YouCam Makeup.

A recent report in the Harvard Business Review notes that the future of retail is in AR-powered applications, which allow consumers to virtually see how products will look or function in a real setting before buying them. Thus leading to more-accurate expectations, more confidence about their purchase decisions, and greater product satisfaction. The experience also reduces any uncertainty customers might feel about their choices and shortens the sales cycle.

“We are thrilled to integrate Lancôme’s top beauty products into YouCam Makeup for users to try on virtually,” says Alice Chang, CEO of Perfect Corp. “Lancôme’s unique curated styles, live streaming show and seamless e-commerce integration create a completely immersive user journey that makes luxury beauty discovery more fun, accessible, and convenient than ever before.”

Experts will host live streams exclusively in YouCam Makeup to educate users on how to obtain unique looks creating by the brand. The first live stream show for Lancôme will be airing on Monday, Oct. 30 at 8 p.m. EST,  debuting the year’s most popular Halloween beauty looks. 

YouCam Makeup is available for free download on the App Store and Google Play. 

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Henkel acquires North American hair professional business from Shiseido

BY DSN STAFF

DÜSSELDORF, Germany — The company announced an agreement to acquire Zotos International, the North American hair professional business of Shiseido. Included in the $485 million deal are such brands as Joico and Zotos Professional.

“This acquisition is part of our strategy to expand our position in attractive markets and categories. It will further strengthen our Hair Professional business in the US, the world’s single biggest hair professional market. The high-performance and high-quality brands are a perfect fit for our Beauty Care business. We are looking forward to welcoming Zotos’ experienced team at Henkel,” Hans Van Bylen, Henkel’s chief executive officer said.

In October, the company acquired Nattura Laboratorios, which included the Pravana brand. In 2014, Sexy Hair, Alterna and Kenra were also acquired by Henkel.

“At Henkel, we have strong capabilities to identify compelling acquisition targets with a clear strategic fit and attractive valuations,” Carsten Knobel, chief financial officer of Henkel said.

Based in Darien, Conn., in 2016, Henkel reported sales of $230 million dollars with 700 employees. Their main focus is the U.S. market, with a presence in Europe and Asia.

The acquisition is subject to customary closing conditions, including regulatory approvals.

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