BEAUTY CARE

The Vintage Cosmetic Company hits JCPenney’s in-store salon initiative

BY DSN STAFF

After bringing its ‘50’s style to Ulta Beauty, The Vintage Cosmetic Company is bringing a new slew of products to another retailer’s shelves.

Beginning in July, over 100 JCPenney locations will begin carrying products from the U.K.-based company as part of their new in-store salon initiative.

“We think our range will be a perfect fit for JCPenney — our vintage-inspired cosmetic accessories company is best known for creating beauty tools inspired by the charm of the 1950s,” Clare Tarry, The Vintage Cosmetic Company’s brand creator, said. “Beautifully produced and loved by make-up artists and celebrities alike, our products make vintage glamour accessible to the busy, modern woman!”

Products to be available in the Plano, T.X.-based retailer’s new salon will include gift sets, bathing and body accessories, three different types of hair brushes, and soft-touch sectioning clips designed in a ‘50’s style. A total of 12 products will be found in JCP Salons across the United States.

JCPenney’s new in-house salons were designed to give consumers a salon experience in the store, but also as a place where an array of beauty products from various brands can be purchased.

Further information on the salons can be found on JCPenney’s website, where products from The Vintage Cosmetic Company also will available for purchase.

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