Steripod unveils kits for the holiday season
For those on the hunt for stocking stuffers, Steripod is looking to help with several brand new kits for the holiday season.
The Los Angeles-based company announced the launch of its Steripod Kits for men, women and children. Each contains eight essential pods for daily grooming and can be used at home or on the go.
Featured in each kit are four Steripod clip-on toothbrush protectors, which have a patented design and active thymol vapors to help keep toothbrushes fresh and clean for up to four months. Also included are two tongue cleaners and two clip-on razor protectors.
The clip-on razor protectors help razors stay sharp by using the same science that prevents rust on boats and skyscrapers. A featured zinc strip also helps keep blades sharper longer by protecting them from premature rusting, and also helps keep fingers safe from unwanted nicks and cuts, the company said.
Steripod’s products are available for purchase on the company’s website and on the shelves of such retailers as Bed Bath & Beyond, Target, Walmart, CVS and Walgreens.
Further information on all of the products can be found on the brand’s social media channels.
John Frieda, Camila Mendes debut Day 2 Revival collection
After announcing that “Riverdale” star Camila Mendes would be its latest brand ambassador, the beauty brand has put the starlet to work.
Together, the Los Angeles-based company and actress debuted the new Day 2 Revival collection, which is formulated to bring unwashed second-day hair back to life.
“As someone with naturally textured hair, I tend to avoid washing daily so I can stretch my style for a few days,” Mendes said. “But after a day or two, my waves just don’t look as good. I love that now there are products that can prolong my time between washes, but still keep my hair looking freshly styled.”
Consisting of four products, the collection includes:
- The Day 2 Revival Curl Reset Spray, which brings new life to curls with a blend of acai and avocado dry oils. An enhanced conditioning agent comprised of a unique styling polymer, it blends into curls, redefines the shape and tames frizz;
- The Day 2 Revival Smoothing Dry Oil, which helps tame frizz, smoothes and nourishes hair, is made with acai and avocado oil. The formula also reignites shine in day-old tresses without leaving a heavy or greasy residue;
- The Day 2 Revival Wave Refresh Spray, which increases texture and grip on dry hair, features a styling polymer combined with crystalized minerals that help maintain moisture and natural bounce; and
- The Day 2 Revival Dry Shampoo, which refreshes second-day hair and scalp without leaving a residue.
“Extending your wash days is not a trend, it’s a styling choice that women of all hair types have been doing for quite some time,” Leah Stone, senior brand manager at John Frieda Hair Care U.S., said. “Day 2 Revival products are ideal for women who are looking to make their day two, three or four hair look refreshed, polished and fabulous, without the fuss of washing and drying.”
John Frieda’s Day 2 Revival collection will debut on Amazon in 2019.
Secret tackles the gender pay gap in new campaign
Secret is tackling the gender pay gap conversation head-on with its new “I’d Rather Get Paid” campaign.
Focusing on the reality that despite the progress that has been made by women, they still aren’t paid equally to men, and the campaign takes a music video approach to get the message across.
The Cincinnati-based company called on such well-known activists for the movement as actress Sophia Bush, actress Samira Wiley, journalist Catt Sadler, athlete Abby Wambach and Olympic gold medalist Swin Cash, among others who star in the campaign.
“While Secret’s products are expertly designed to protect women against odor and sweat, we believe there are some things women shouldn’t have to sweat like getting paid what they’re worth,” said Sara Saunders, associate brand director at Secret. “As a brand for women by women, we want to build on the conversation around closing the wage gap, and give women the strength, tools and inspiration to stop sweating the issue.”
“I’d Rather Get Paid” informs viewers that women in the United States still are paid 20% less than men, and the disparity is even greater for women of color, with African American and Latina women earning 38% and 46% less than white men, according to the American Association of University Women and Institute for Women’s Policy research reports.
In addition, Secret has partnered with Ladies Get Paid and The Wing to give women the tools they can use to work towards pay equality. Throughout December, Ladies Get Paid will host a series of workshops at The Wing locations across the country with tips designed on helping women navigate a world where equal pay isn’t the norm, and to become better advocates for progress.
The co-founders of Ladies Get Paid, Claire Wasserman and Ashley Louise, also make an appearance in the campaign video, the company said.
“If the gender wage gap in the U.S. were to be eliminated, the impact would be tremendous — for women, children and the U.S. economy as a whole,” Saunders said, citing recent studies. “We believe brands have a responsibility to use their platform to enable change, and we’re proud to partner with Ladies Get Paid and The Wing to help make a real difference for women.”