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BEAUTY CARE

SLIDESHOW: Coty shows off top brands alongside innovation at Manhattan’s STORY

BY David Salazar

NEW YORK — Coty unveiled the 35th installation at constantly changing concept store STORY Thursday. The Beauty STORY installation explores beauty’s role as an outlet for self-expression by showcasing such Coty brands as CoverGirl, Sally Hansen, Rimmel and Clairol, and featuring experts that include Space NK founder Nicky Kinnaird, customized facial shop Heyday and tech partner Perfect, maker of the YouCam Makeup app.

“We are excited to sponsor the first-ever beauty STORY and invite consumers to engage with all our brands in an interactive and dynamic environment,” Coty SVP North America, consumer beauty, Shannon Curtin told Drug Store News. “Innovation, technology and personalization are incredibly important in beauty today, and STORY’s unique installations provide opportunities for consumers to explore our products and consider beauty as a form of self-expression.”

The installation features various brand activations that encourage interaction and rewards it with complimentary products. Among the activations are the Coty + YouCam AR Makeup Mirror, which lets customers try out new looks in augmented reality, and the CoverGirl A1-Array 3D Photo Booth — an experience developed by Super A-OK. The Clairol brand activation will be brought to life through a Perch Interactive touch-capacitive retail display system, and Rimmel’s activation will feature a Vengo Labs digital vending machine, which will dispense a complimentary Rimmel product for guests who pose for a photo against the in-store backdrop. And Sally Hansen will feature a DIY nail studio for customers to try out new looks.

The space also will host various events between Sept. 8 and Sept. 29, including makeup tutorials and touchups centered on the Rimmel and CoverGirl, a Sally Hansen manicure station and a Business of Beauty session featuring Kinnaird, who will discuss trends, insights and lessons about the current state of the beauty industry.

Beauty STORY will be open through Oct. 8. In addition to Coty products and activations, it will feature merchandise, treatments and technology rom Heyday Facials, One Two Lash, Phlur, Recliner, Smart Nora and Shh Silk, among other offerings that include K-beauty brands Patchology and Starskin Beauty, and the SimpleHuman smart magnifying mirror.

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