BEAUTY CARE

Skin care: Anti-aging goods perk up sales

BY Antoinette Alexander

As expected, advancements in technology and women’s reluctance to trade down in a segment that promises to ward off the signs of aging have spelled continued growth for anti-aging skin care products.


“Manufacturers continue to introduce new active ingredients … while advanced anti-aging formulas are spilling over from the premium segment into the mass channel,” stated Euromonitor International in its most recent U.S. skin care report.

 

The article above is part of the DSN Category Review Series. For the complete Skin Care Sell-Through Report, including extensive charts, data and more analysis, click here.

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BEAUTY CARE

ReportersNotebook — Beauty Care, 2/7/11

BY Antoinette Alexander

SUPPLIER NEWS — JocottBrands, a developer and marketer of branded consumer products, has introduced its new Argan Magic hair care line exclusively at CVS/pharmacy. The products are made with Argan Oil, a natural oil that is native to Morocco and derived from the crushed fruit and nuts of the Argan tree. The trio of Argan Magic products includes Intensive hair oil, Nourishing hair cream and Restorative hair mask. Prices are $7.99 to $9.99.



Classified Cosmetics, a developer of aerosol airbrush makeup, is looking to bring the technology to the mass market with the introduction of Aero Minerale mineral makeup mist at select Walmart stores. Aero Minerale is a micro-mineral makeup infused with aloe and additional moisturizing vitamins and botanicals. The Aero Minerale line includes a 5-in-1 makeup primer, 10 foundation shades, two bronzers and two illuminating shimmers.



Dr. Fresh’s FireFly children’s toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance, based on findings that the product is effective for removing plaque and helping to prevent and reduce gingivitis when used as directed. The seal immediately will be incorporated into packaging and displays.



L’Oréal Paris has tapped Gwen Stefani to be the brand’s new international face. By joining the L’Oréal Paris family, Stefani will represent her own vision for beauty alongside such other representatives as Jennifer Lopez, Milla Jovovich, Diane Keaton and Beyoncé Knowles.

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Cosmetics: Mascara tech innovation helps volumize makeup

BY Antoinette Alexander

Thanks to technological innovations within mascara, the category has driven sales of eye makeup, and looking forward, mascara formulas that are infused with eyelash-enhancing treatments and packaging that offers greater customization not only will volumize lashes but also sales at retail.

Following a trend ignited by the early 2009 launch of Allergan’s Latisse, which was marketed as the first and only Food and Drug Administration-approved prescription treatment that grows lashes, mass market beauty brands now increasingly are infusing new mascara launches with eyelash-enhancing treatments.

There’s the new Rimmel London Lash Accelerator mascara from Coty. It is Rimmel’s first mascara with a Grow-Lash complex, which promises that lashes will look up to 80% longer instantly and after 30 days of continued use, will appear up to 117% longer.

Revlon recently launched its Revlon Grow Luscious mascara with a lash-
enhancing formula. According to Revlon, 96% of women using the mascara saw instantly longer, fuller lashes.

Rimmel London also has rolled out its new Glam’Eyes Day 2 Night mascara, which offers length for day and volume for night. The secret: a double cap that allows for complete lash customization. The pink cap is for a lengthening formula (up to 75% more length), and the black cap is for a volumizing formula (up to 12 times more volume).

 

The article above is part of the DSN Category Review Series. For the complete Cosmetics Buy-In Report, including extensive charts, data and more analysis, click here.

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S.AFFILIATES says:
Jul-03-2013 07:09 am

Thanks to technological innovations within mascara looking forward, mascara formulas that are infused with eyelash-enhancing treatments and packaging that offers greater customization volumize. Power Precision

p.precision says:
May-15-2013 09:38 am

Power Precision is scientifically formulated to stimulate muscle growth and burn more fat.

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C.Lisa says:
Mar-04-2013 08:05 am

I never used Colossal mascara, but yes, the colossal Kajal is just awesome. Furniture Care

R.JENNING says:
May-24-2012 04:36 am

The Glam’Eyes Day 2 Night mascara from Rimmel is really a great product. The pink and black cap system that it has is really great.

t.hopkins says:
Apr-06-2011 01:58 pm

I love my Revlon mascara. It really makes my eyelashes appear with more volume. It has been part of my daily make up. But been thinking about latisse or to buy bimatoprost. My friends told me it's a great option.

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