SheaMoisture intros wash-and-go focused collection
SheaMoisture is looking to help those with natural hair achieve a simple wash-and-go style.
The brand unveiled its new Coconut Custard Make It Last Wash N’ Go collection, which helps those with a range of hair textures — from 3A to 4C — achieve a defined style that is long-lasting.
Created with natural, certified organic and fair trade ingredients with a bond-building complex that enhances natural curl patterns, the five-piece collection extends the life of natural hair between stylings, the company said.
Each of the products are formulated with virgin coconut oil that contains vitamin E and triglycerides, and coconut milk custard to help hold moisture in hair.
“Our goal when creating this five-step system was to improve the sometimes daunting process of wash-and-go styles with intensely nourishing formulas that work together synergistically to make your wash n’ go last longer,” Nicola Chung, senior director of hair care innovation at Sundial Brands, the manufacturer of SheaMoisture, said. “The collection blends coconut oil, coconut milk custard, plant peptides and pequi oil that help to maintain length and definition for all textures and types.”
Products in the collection include:
- The Make It Last Wash N’ Go Shampoo, which retails for $11.99, is sulfate-free and cleanses and detangles hair;
- The Make It Last Wash N’ Go Conditioner, which hydrates, softens and provides a weight that textured hair needs to stretch curls. It retails for $11.99;
- The Make It Last Wash N’ Go Curl Primer, which expedites safe detangling, provides enhanced curl definition and elongates hair ,while also preventing knots. It retails for $13.99;
- The Make It Last Wash N’ Go Curl Definer Gel-Oil, which retails for $13.99, minimizes frizz, maximizes definition and reduces drying time; and
- The Make It Last Wash N’ Go Curl reviver Oil, which refreshes curls, helps eliminate shrinkage and seals in moisture to preserve styles. It retails for $11.99.
SheaMositure’s Coconut Custard Make It Last Wash N’ Go collection is cruelty-free and formulated without parabens, phthalates, mineral oil or propylene glycol.
The products will hit CVS shelves in January 2019.
Savvy Minerals by Young Living names Jenna Dewan its brand ambassador
Young Living Essential Oils announced Jenna Dewan as its new brand ambassador of its makeup collection, Savvy Minerals by Young Living, for 2019.
Savvy Minerals focuses on creating cosmetics that are nontoxic and free of harmful parabens, synthetic colors and fragrances. Each of the products also was developed with safe, clean and innovative formulations that are anchored by naturally-derived ingredients, the Lehi, Utah-based company said.
“I am excited to enter into the new year as the brand ambassador for Savvy Minerals — a collection of naturally-derived makeup products,” Dewan said. “I believe in products that are cruelty-free and good for your skin, as well as your body. Young Living is a brand that has a heritage in quality and purity, and with Savvy Minerals I can feel good about the clean products I use as part of my daily makeup routine.”
Dewan has worked with the brand in the past, most notably to reveal its specially-curated essential oils collection during New York Fashion Week in 2017.
“This will be a year of milestones as Young Living celebrates its silver anniversary,” Jared Turner, president and chief operating officer at Young Living Essential Oils, said. “We look forward to collaborating with Jenna throughout 2019 to amplify the voice of the Savvy Minerals makeup collection while continuing to bring awareness to our products that make clean, natural beauty a priority.”
Bio-Oil names Kao USA its new distributor
Bio-Oil announced that it has entered into an agreement to make Kao USA its exclusive distributor in the United States.
“We are incredibly proud to bring Bio-Oil to the Kao USA Inc. family,” said Kenny Robinson, vice president of international marketing and sales at Kao USA. “As a global leader in the scar and stretch mark category, the Bio-Oil brand has so much value in the marketplace, and we are excited to take the brand to the next level in the United States. We are looking forward to seeing the brand grow in 2019 and are thrilled to be able to expand the brand’s knowledge of skin care with even more consumers.”
Bio-Oil’s skin care oil is formulated to help improve the appearance of scars, stretch marks and uneven skin tone. The product’s formula, which contains purcellin oil, also is effective for aging and dehydrated skin, the company said.