BEAUTY CARE

SheaMoisture intros African Black Soap Bamboo Charcoal collection

BY DSN STAFF

SheaMoisture is looking to help consumers get to the root of their hair worries.

To do so, the brand is unveiling its new African Black Soap Bamboo Charcoal collection, which works to improve scalp health and create an environment for healthy tresses to thrive.

The collection uses African Black Soap, also known as Ango Soap or Alata Soap, that uses leaves, cocoa pods, shea tree bark and plantains that are burned to an ash — which gives the soap its naturally dark color.

This ash is then added to coconut oil, ethically-sourced shea butter from 15 women’s co-ops in Northern Ghana, combined with water and brought to a boil until it dissolves. The soap is then hand-stirred and set out to cure.

“Scalp care is frequently overlooked, as many people have a tendency to overload hair with products and forget to clarify and remove build-up,” Nicola Chung, the senior director of innovation at Sundial Brands, the manufacturer of SheaMoisture said. “We’re providing an efficacious array of products that address a variety of scalp issues with just one collection. By adding Bamboo Charcoal to our original African Black Soap formula, the products gently clarify hair and scalp by lifting impurities and removing excess oils caused by build-up and external factors, such as hard water and chlorine.”

In addition, the brand also uses bamboo charcoal to create a foundation on the scalp to support strong, healthy hair. Other ingredients include tea tree oil to soothe the scalp; and willow bark extract to remove impurities and excess oil caused by product build-up.

Featured products in the collection include:

  • Deep Cleansing Shampoo, which retails for $11.99;
  • Balancing Conditioner, which retails for $11.99;
  • Pre-Shampoo Scalp Scrub, which retails for $11.99;
  • Purification Masque, which retails for $13.99 and;
  • Scalp Tonic Treatment, which retails for $10.99.

Shea Moisture’s African Black Soap Bamboo Charcoal collection can be found at Target stores nationwide and online.

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