BEAUTY CARE

Schmidt’s Naturals moves beyond deodorant with latest launch

BY David Salazar

PORTLAND, Ore. — Schmidt’s Naturals is bringing its mission of creating natural personal care products beyond its selection of deodorants. The company has introduced the new line of Schmidt’s Bar Soaps in six scents that mirror its deodorant line, each of which contains a different natural exfoliant.

"We are delighted to extend Schmidt's product lines beyond our signature deodorants. The development of bar soaps is just the beginning to a growing line of innovative plant and mineral powered products,” founder and chief product officer Jaime Schmidt said. “We are truly amplifying the needs of our consumers and incorporating their voices into our own unique POV. Our soaps are a direct response to customer demand.”

The bar soaps come in scents of rose and vanilla with exfoliating vanilla bean, bergamot and lime with exfoliating orange peel, ylang ylang and calendula with exfoliating apricot seed, lavender, and sage with exfoliating jojoba seed and cedarwood and juniper with charcoal and exfoliating volcanic sand. There also is a fragrance-free bar soap.

The products’ natural formulations are free of such additives as SLS, phthalates, PEG, artificial dyes and artificial fragrance. The saponified soaps contain no compacted detergents and are certified vegan and cruelty-free.

“This is a turning point in the natural industry and we are taking it to a new level by continuing to listen to our consumers and produce the highest quality products,” Schmidt’s Naturals chief global strategy officer Michael Cammarata said. “Schmidt's is outselling conventional deodorants in Target and driving more traffic into stores than any other natural brand. The consumers want more products from Schmidt's, and we are listening.”

The company said that it is planning a nationwide retail launch for early 2018, with the soaps currently selling on its website for $5.49 each. 

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