BEAUTY CARE

Schmidt’s Naturals marks autumn with new scent

BY David Salazar

PORTLAND, Ore. — Natural deodorant maker Schmidt’s Naturals is marking the coming season change with a new scent. The company has teamed up with Edens Garden to create the new Earth + Wood scent.

The new scent is made with essential oils from Edens Garden, which include notes of vetiver and cedarwood, as well as accents of damiana.

“Schmidt’s Naturals’ distinct point of view in the natural industry has translated into the brand’s organic popularity amongst our customers,” Schmidt’s Naturals chief global strategy officer Michael Cammarata said. “As we continue to grow and expand, Schmidt’s brand partnerships and product offerings will evolve to meet customers where they are going and differentiate ourselves in the marketplace.”

The company this year has expanded its footprint in retail, entering Whole Foods, Target and Kroger.

“We know it’s not just about giving our customers deodorant that works—it’s about a lifestyle and an experience beyond the product,” founder and chief product officer Jaime Schmidt said. “By collaborating with Edens Garden, we are merging the best aspects of both brands to delight and surprise. Earth + Wood is an homage to my favorite season, autumn. It’s designed to take users on a sensory journey through earth and wood.”

The new scent is available on the company’s website and EdensGarden.com in original and sensitive skin formulations, with suggested retail prices of $8.99 and $10.99, respectively.

“Edens Garden has a longstanding reputation of offering quality essential oils and aromatherapy products,” Edens Garden founder and president Grace Martin said. By partnering with Schmidt’s, Edens Garden is making our Earth + Wood synergy blend accessible in a finished product. Its unique aroma is reminiscent of freshness and complexity that customers are sure to love.”

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