BEAUTY CARE

Schmidt’s Naturals launches in Kroger stores, expands Whole Foods distribution

BY David Salazar

PORTLAND, Ore. — Natural deodorant maker Schmidt’s Naturals is growing its distribution. The company on Thursday announced that its products would be hitting shelves in Kroger banner stores and that it would be expanding into all U.S. Whole Foods Market locations.

“Thanks to our progressive, science-driven formula for natural deodorant, Schmidt's Naturals has gained popularity and loyal consumers nationally and across the globe,” Schmidt's Naturals founder Jaime Schmidt said. “It's a thrilling time for the brand, as Schmidt's further integrates into people's daily lives and becomes a part of their shopping routines.”

The company’s rose and vanilla, bergamot and lime, lavender and sage, cedarwood and juniper and ylang-ylang and calendula varieties will be available at Kroger, Fry’s Ralphs, Dillons and Fred Meyers stores. With regard to the Whole Foods expansion, Schmidt’s Naturals is now recognized as a global brand.

"Schmidt's Naturals has been extremely successful in connecting with our customers and satisfying their wants and needs in the natural self-care space,” Schmidt’s Naturals’ chief global strategy officer Michael Cammarata said. "As the fastest growing natural deodorant brand, our fans are demanding access to Schmidt's products in more and more stores. We look forward to announcing additional key partnerships furthering our retail availability throughout the year."

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