BEAUTY CARE

Schmidt’s Naturals launches in Kroger stores, expands Whole Foods distribution

BY David Salazar

PORTLAND, Ore. — Natural deodorant maker Schmidt’s Naturals is growing its distribution. The company on Thursday announced that its products would be hitting shelves in Kroger banner stores and that it would be expanding into all U.S. Whole Foods Market locations.

“Thanks to our progressive, science-driven formula for natural deodorant, Schmidt's Naturals has gained popularity and loyal consumers nationally and across the globe,” Schmidt's Naturals founder Jaime Schmidt said. “It's a thrilling time for the brand, as Schmidt's further integrates into people's daily lives and becomes a part of their shopping routines.”

The company’s rose and vanilla, bergamot and lime, lavender and sage, cedarwood and juniper and ylang-ylang and calendula varieties will be available at Kroger, Fry’s Ralphs, Dillons and Fred Meyers stores. With regard to the Whole Foods expansion, Schmidt’s Naturals is now recognized as a global brand.

"Schmidt's Naturals has been extremely successful in connecting with our customers and satisfying their wants and needs in the natural self-care space,” Schmidt’s Naturals’ chief global strategy officer Michael Cammarata said. "As the fastest growing natural deodorant brand, our fans are demanding access to Schmidt's products in more and more stores. We look forward to announcing additional key partnerships furthering our retail availability throughout the year."

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Sephora expands augmented reality try-on offering

BY Deena M. Amato-McCoy
SAN FRANCISCO — Sephora is upgrading its app-based digital makeover experience.
 
The beauty chain is expanding the functionality of its Sephora Virtual Artist, an augmented reality-based feature on its mobile app that enables shoppers to digitally try on make-up. The app’s new Cheek Try On service allows users to virtually try on over 1,000 shades of cheek color, including blush, bronzer, contour, and highlighter shades available in single colors and palettes. 
 
As users choose their favorite shades, a list of the top matching colors available from Sephora is quickly returned to the user. Matches can be immediately tried on in Virtual Artist then purchased in app.
 
The Sephora Virtual Artist also enables users to virtually try on an assortment of lip colors and false eye lash styles. The tool integrated the ability to try on thousands of shades of eyeshadows earlier this spring.
 
The retailer has made other enhancements to its Virtual Artist service, including integrating its virtual try-on services with its library of “Expert Looks.” Once customers test their preferred cheek shades, they can pair their favorites with lip and eyeshadow colors and false lash styles. Users can then save their favorites to “My Looks” and share them with friends.
 
Sephora’s app also added a “Color Match for Virtual Try On” feature. The service uses artificial intelligence to detect and accurately estimate the shade in any photo and match it with a lip, eyeshadow or cheek products available at Sephora. 
 
The Color Match feature dovetails into the beauty retailer’s Color Match for lip, a service available within the Sephora Virtual Artist bot on Facebook Messenger. By adding the feature into the Sephora app, users can use their smartphone camera to snap a selfie. AI deciphers the image, and suggests a predominant color. Customers can pick any color from the list of available matching shades, and make a purchase through the app.
 
iOS users can download the app in Apple Store. Android users can access it in Google Play.
 
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Real Techniques artists win Glamour YouTubers of the Year award

BY David Salazar

LONDON — Sam and Nic Chapman, the makeup artist sisters behind popular beauty YouTube channel Pixiwoo, won big at the Glamour Awards on June 6, Paris Presents announced Wednesday. The duo, who helped design the Real Techniques by Sam and Nic line of makeup tools with Paris Presents, won YouTubers of the Year at the 14th annual event.

Following the win, the sisters tweeted out their thanks to Glamour, their communications team and Real Techniques.

“Our YouTubers of the Year are @pixiwoos and @nixiepxi – congratulations Sam and Nic,” Glamour UK tweeted when the sisters won their award.

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