BEAUTY CARE

Schmidt’s Naturals intros sensitive skin line with new scents

BY David Salazar

PORTLAND, Ore. — Natural deodorant brand Schmidt’s Naturals is expanding its portfolio. The company on Wednesday announced the introduction of its sensitive skin line of products, which includes three new scents.

“Schmidt’s is made for the people. When we first came to market, it was to fill a void of feel-good, great smelling, natural deodorant that actually works,” Schmidt’s Naturals founder Jaime Schmidt said. “Our customers are a sounding board for product creation; they want a quality sensitive skin deodorant that doesn’t cut corners on ingredients or effectiveness. We’re giving it to them.”

The sensitive skin formula is made with such plant- and mineral-derived ingredients as magnesium and arrowroot powder, the company said. It adds coconut pineapple, jasmine tea and lavender tips scents, and includes its geranium flower, tea tree and fragrance-free varieties.

The launch of the sensitive skin line comes on the heels of the brand’s launch of its Charcoal + Magnesium variety, as well as its February launch into mass with its availability at Target.

“The success of the sensitive skin deodorant line speaks volumes to Schmidt’s growth and customer-first model,” says Schmidt’s chief global strategy officer, Michael Cammarata. “We are excited to continue to expand our product offerings with new innovations and be the fastest growing deodorant brand in natural.”

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P&G revamps shave club model with Gillette On Demand

BY David Salazar

BOSTON — Procter & Gamble’s Gillette brand is bringing a new element to the typical shave club model. The brand on Tuesday introduced Gillette On-Demand, which in addition to offering consumers regular refill deliveries, also will allow them to order refills through an on-demand purchase option.

The new service is informed by consumer research that Gillette conducted on its own shave club customers men generally. The brand saw a need for an as-needed ordering option based on Nielsen insights that found 41% of men left shave clubs because they were getting more blades than they needed. 

“Ordering blades has never been easier than we’re making it today,” brand director Mark Jeffreys said. “Gillette On Demand as-needed ordering capabilities and its convenient subscription options give guys smart choices, not trade-offs. This new service puts them in control without having to choose between convenience and flexibility, or between great quality and value.”

The service will include a range of razor options — its Sensor 3, Mach3 Turbo and Fusion ProShield — at different price points, and subscribers will be able to receive every fourth order for free, the brand said, adding that all first-time customers will receive $3 off their first order.

Subscribers are able to customize their delivery schedule and automatically set a delivery, and those who prefer the as-needed option will be able to text BLADEs to BLADES.
 

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Report: L’Oreal Paris, Balmain’s Rousteing team on lipstick line

BY DSN STAFF
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