Rembrandt brings whitening strips to major retailers

3/21/2018
Consumers who are looking for a brighter, whiter smile may be able to achieve that goal with the latest launch from Rembrandt — the 1 Week Whitening Kit. Now available in nearly 4,500 Walgreens, Walmart and Target locations, the product contains custom-fit whitening strips that allow 90% more stain removal than brushing alone, the company said.

"Rembrandt is the original at-home teeth whitening brand, and we continue to innovate and bring scientifically proven products to the market so consumers can achieve their best smiles right from the comfort of their own home," Don Cumming, global brand director for Rembrandt, said. "The 1 Week Whitening Kit is the perfect tool to add to your dental care routine, especially when you're preparing your smile to look its best for your most important moments; and now it's easy to find on-shelf at some of the nation's largest retailers with the new product locator on Rembrandt.com."

Rembrandt’s whitening kit is made with enamel-safe ingredients used by dentists to remove deep stains, the Grand Rapids, Mich.-based company said. The kit also contains 14 day’s worth of whitening treatment in half the time, retailing for the suggested price of $24.99.

Further product information can be found on the company’s website alongside a store locator for the kits.
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