RangeMe Verified brands debut on product discovery platform

Online product discovery platform RangeMe has introduced a new premium service. The San Francisco-based company has launched RangeMe Verified brands, a premium service that it said will allow buyers to more quickly identify market-ready products and businesses, while giving suppliers an opportunity for increased visibility.

“Getting a product on store shelves can be a challenging task for both the buyer and the supplier, but it doesn’t have to be,” said Nicky Jackson, founder and CEO of RangeMe, which was acquired by ECRM earlier this year. “By launching RangeMe Verified brands we are defining a new industry measure for product sourcing, as well as creating increased opportunities for both suppliers and buyers.”

The company said that RangeMe Verified brands can reduce the time it takes to source a product. To develop the offering, RangeMe said it worked with retailers to get a sense of the criteria they want suppliers to meet to reassure buyers that they’re sourcing the best products — including high-quality images, insurance, barcodes and nutrition labels, among other offerings.

“In order to keep up with consumer demand and stay competitive in our industry's fastest moving and most innovative category, we need the ability to onboard on-trend brands quickly and efficiently,” said Sarah Groves, a buyer for natural and organic foods at Southeastern Grocers. “RangeMe Verified brands help streamline our category review process by making it easy to identify high-quality manufacturers that are ready to do business now.”

Verified brands and products will show up in RangeMe’s platform with a badge that RangeMe said will make the offerings stand out, as well as ensure appearance in advanced searches that filter out non-verified brands. Overall, RangeMe said the offering can give verified brands up to seven times more visibility than companies that aren’t verified.

“Being a RangeMe Verified brand has absolutely changed how retail buyers view and discover my products,” Snowflakes Candy founder Kenney Joyal said. “In a short time, I have been able to leverage the opportunities created on RangeMe to launch with three retailers, including Hy-Vee.”

RangeMe launched in 2015, adding more than 95,000 brands to its platform since then and adding such retail clients as Ahold USA, Albertsons, Southeastern Grocers, Rite Aid and Vitamin Shoppe. ECRM acquired RangeMe in June.